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morrisons.com Website Analysis for March 2026
Discover the year-long effort of British farmers and colleagues who grow, bake & craft your festive food. See the quality that makes your Christmas table shine.
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Global Rank
#3,411565
Country Rank
#12220
Category Rank
#4
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Total Visits
10.8M
Bounce Rate
42.14%
Pages per Visit
7.52
Avg Visit Duration
00:04:11
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morrisons.com Traffic & Engagement Analysis
morrisons.com's web traffic has increased by 20.81% compared to last month. See all traffic & engagement stats for morrisons.com in the past 3 months below
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Last Month Change
20.81%
Bounce Rate
42.14%
Pages per Visit
7.52
Avg Visit Duration
00:04:11
Total Visits Last 3 Months
Compare morrisons.com to:
10.8Mmorrisons.com
morrisons.com Web Traffic by Country
Which countries sent the most traffic to morrisons.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to morrisons.com - click below to discover all countries
Top Countries
United Kingdom
94.49%12.61%
United States
1.4%11.26%
Czech Republic
0.49%12.08%
Netherlands
0.35%38.24%
Ireland
0.31%342.5%
Others
2.97%
morrisons.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. morrisons.com's audience is 45.16% male and 54.84% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.84%
- Male45.16%
morrisons.com Competitors & Similar Sites
Reveal morrisons.com top alternatives and find potential or emerging competitors. ocado.com is the website with the highest similarity score to morrisons.com. Find out why - Click here to Analyze all competitors
morrisons.com Top Traffic Sources
The top traffic source to morrisons.com is Direct traffic, driving 45.25% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
45.25%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demomorrisons.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to morrisons.com (Desktop, worldwide)
Organic vs. Paid
Organic95.92%
Paid4.08%
Top Keywords
morrisons$1.02morrisons more card$0.56morrison$1.03morrisons near me$0.41morrisons online$1.3234.1K OthersSee more
Total Keywords34.1K
Referral Web Traffic to morrisons.com
The top referral sites sending desktop traffic to morrisons.com.
Category Distribution
Search Engines
20.06%Sports Betting
15.53%Games - Other
13.22%Programming and Developer Software
11.94%Groceries
9.07%Other
30.17%Links from morrisons.com to Other Websites by Traffic Share
morrisons.com is sending desktop traffic to 22 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Computers Electronics and Technology - Other
32.46%Finance - Other
20.07%Financial Planning and Management
15.25%Air Travel
12.75%Banking Credit and Lending
5.61%Other
13.85%
Social Media Traffic to morrisons.com
morrisons.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
8
Social Network Distribution