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Jake Van Buschbach 0:00 Hey everybody, my name is Jake from umbrella IT services and today I'm very excited to announce our guest, Michelle sorger. Rowley from transformation catalyst. Michelle is a business differentiation coach with over 30 years of experience in entrepreneurship. She's an ICF, Master certified coach, who helps her clients leverage their individuality to achieve new levels of success and fulfillment while expanding their impact in their field. I learned a lot from this conversation with Michelle. So without any further ado, let's jump into it. Michelle, thank you so much for coming on today and talking with us about business differentiation. Can you tell us a little bit about yourself?Michèle Soregaroli 0:35 Thank you, Jake. It's great to be here. And I'm delighted to have the opportunity. So Michelle sorger. Rowley, I am a master certified coach. I've been coaching for 16 years. And I work as a professional on differentiation strategies for businesses and professional services. That's kind of my professional bio, if you will. I'm also a mom of two older children who are both University and I've been married for almost 25 years this August. So next week, it'll be 25 years. That's awesome. Congratulations.Jake Van Buschbach 1:07 Thank you and your husband is your business partner, correct?Michèle Soregaroli 1:09 Yes, he is. We live together. We work together. We play together. Yeah. And we're still married 25 years.Jake Van Buschbach 1:16 Good for you guys. That's awesome. Can you give me a good definition? Please like your definition of business differentiation? Because when we first initially discussed it, to me, it seemed very similar to branding and marketing. But the more you explain things to me, it really is its own thing. Do you want to break that down for the viewers?Michèle Soregaroli 1:35 Yeah, I'd be happy to, because it's something that I think is often misunderstood and there are a lot of nuance nuances to the three different things.

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