Pratham USA is a large non-governmental educational organization on a mission to achieve universal literacy and numeracy in India, and ensure “every child in India is in school and learning well.” Their approaches are data-driven, and have received international praise and support for their work in learning and literacy; girls’ education; vocational training; and research and advocacy.  Pratham selected Message Agency as their strategy partner for a fundraising campaign centered around their Digital Learning Villages, one of Pratham’s COVID response initiatives.