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seven.one

Unser Ziel: Wir bringen Sie nach vorn. An den Puls der Zeit. Inhaltlich. Technologisch. Konzeptionell.

indexexchange.com

Aumenta i ricavi e raggiungi i consumatori su ogni schermo con la supply-side platform globale e le soluzioni ad tech di Index Exchange.

sonobi.com

Get an exclusive look at Sonobi's product offerings. Our team will work with you to create an innovative solution to solve your unique needs.

smaato.com

Earlier this year, Google announced it’s multi-year initiative to build the Privacy Sandbox on Android. Their goal is to introduce new and more privacy-first advertising solutions. As many in the industry pointed out, this is likely the first step on Google’s winding road to eventually deprecating Google Advertising ID (GAID). (GAID is the company’s device identifier equivalent of Apple’s now-deprecated Identifier for Advertisers, or IDFA.) For advertisers, the implications of this move will be significant and far-reaching. That said, Google’s pivot isn’t happening overnight. There is still time to adjust and prepare for these changes. So what do advertisers need to know about Google’s path forward? And how can they be future-proofing their marketing strategies in anticipation of these changes? In this article, we’ll take a multifaceted look at the implications and topics to watch for advertisers. Is Google getting rid of its Google Advertising ID (GAID)? Most likely, yes. Google will still support its mobile ad ID for at least two years, however, while the company works on alternatives. What’s Coming Next? Google will be conferring with the industry in an effort to develop and roll out different frameworks and APIs to solve for the following: Standard and custom targeting Attribution (aggregated and at the event level) Independence of monetization and attribution SDKs Enabling the above across devices What Do These APIs Mean for Advertisers? Over the next two years, Google will be rolling out changes on a number of fronts. Here are the key areas that advertisers should be watching closely: Standard Targeting via Topics Google’s proposed Topics API represents its coarse-grained approach to interest-based advertising topics and targeting. Under Topics, any given user will be assigned five true and one random “topic” any time they use an app. These topics will be refreshed within so-called epochs (an epoch being a to-be-determined period of time, such as one week). Ad

pubmatic.com

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. Contact us today to learn how we can help your organization.

iabtechlab.com

Join us on October 2, 2024 to discuss how the industry is tackling the complex privacy landscape shaped by regulators and the tech giants.

sharethrough.com

Achieving high performance ad campaigns is simple with Sharethrough’s Curated Marketplace, offering high-quality direct inventory for any channel enabling you to reach your audiences at scale with the help of AI.

improvedigital.com

Improve Digital Platform Privacy Notice We at Azerion Technology B.V. (“Improve Digital SSP”, “Improve Digital”, “we”, “us” or “our”) respect your privacy and recognise the importance of providing a secure environment for your personal data. Therefore, we are committed to being transparent about how we collect and process your personal data. Improve Digital is an… Read More »Platform Privacy Policy

netpoint-media.de

die netpoint media gmbh mit hauptsitz in nierstein am rhein, gegründet im jahr 2001, zählt heute zu den führenden unabhängigen ...