Towards the end of 2012, something happened that had never happened to a social network before: Facebook reached one billion monthly active users. Since then, the rapid growth has continued, and they reached 1.44 billion monthly active users as of the last announcement in March. With over a seventh of the world’s population in its user base, Facebook has the broadest reach of any social network and possibly the most targeted advertising offerings online. All this potential, unfortunately, makes creating Facebook ads a notoriously confusing process. This guide will clarify the most important aspects of creating Facebook ads, but with