Some marketers think their online and offline marketing strategies can’t mix. But this isn’t the case, especially when it comes to direct mail and websites. Directing targeted traffic to your website is about building a list of people who match the profile of your ideal member. If the offer is right, the prospects will respond. One of the most powerful tools for generating leads on any website is a landing page. The landing page is a page that’s free of distractions and can funnel your visitors through to a compelling offer that they can’t resist.