COX Architecture Análise de participação de mercado de março 2026

For decades, the Olympic Movement has been evolving, placing athletes not just on the podium but at the heart of the Games. From early reforms in the 1980s to the athlete-first commitments embedded within Olympic Agenda 2020 and 2020+5, one message is clear: elite competitors are more than participants. They are stakeholders whose insights should directly influence how Olympic venues and environments are imagined, designed, and delivered.