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Apple Pay Market Share & Usage Stats
Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch.
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Get Key InsightsSite Totals
4,389,196
Market share
0.06%
Category
Payment & Currencies
Sub-category
Payment Methods
Paid or free
Paid
As of March 2, 2026, a total of 4,389,196 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, yandex.ru stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using Apple Pay
The largest website using Apple Pay is yandex.ru, followed by temu.com
Apple Pay usage by country
Apple Pay's is primarily used in United States, followed by Japan and India.
Top Countries
Apple Pay
As of March 2, 2026, Apple Pay is actively used across various regions, with significant adoption in United States and Japan.
See Full InsightsApple Pay usage by industry
Apple Pay is mostly used in the News & Media Publishers industry, followed by Ecommerce & Shopping > Marketplace.
Industry
News & Media Publishers
12.12%
Ecommerce & Shopping > Marketplace
9.09%
Lifestyle > Fashion and Apparel
8.08%
Other
70.71%
Apple Pay alternatives & related technologies
The top alternative to Apple Pay is Cart Functionality, followed by PayPal. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Payment & Currencies
Payment & Currencies
Payment & Currencies
Payment & Currencies
Payment & Currencies
Payment & Currencies
Payment & Currencies
Payment & Currencies
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