Now livetag icon
The future of market intelligence is here. Meet AI Studio — your AI-powered Similarweb expertLearn morebanner icon
Apple Pay
Apple Pay

Apple Pay Market Share & Usage Stats

Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch.
Leverage technologies insights to stay ahead and win more deals!
Get Key Insights
Site Totals
4,389,196
Market share
0.06%
Category
Payment & Currencies
Sub-category
Payment Methods
Paid or free
Paid
As of March 2, 2026, a total of 4,389,196 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, yandex.ru stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Apple Pay

The largest website using Apple Pay is yandex.ru, followed by temu.com


Apple Pay usage by country

Apple Pay's is primarily used in United States, followed by Japan and India.

Top Countries

Japan
8.51%
India
7.45%
Others
18.09%
See all countries

Apple Pay

As of March 2, 2026, Apple Pay is actively used across various regions, with significant adoption in United States and Japan.

See Full Insights

Apple Pay usage by industry

Apple Pay is mostly used in the News & Media Publishers industry, followed by Ecommerce & Shopping > Marketplace.

Industry
News & Media Publishers
12.12%
Ecommerce & Shopping > Marketplace
9.09%
Lifestyle > Fashion and Apparel
8.08%
Other
70.71%
Unlock Industry Insights