Criteo Market Share & Usage Stats
Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website
With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every day Criteo generates millions of high-quality leads, through dynamically generated ads which are personalized with the products and services that consumers are searching for.
Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimization and an in-house creative studio.
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Get Key InsightsSite Totals
9,673,168
Market share
0.14%
Category
Advertising
Sub-category
Retargeting
Paid or free
Free
As of February 26, 2026, a total of 9,673,168 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, bing.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using Criteo
The largest website using Criteo is bing.com, followed by yandex.ru
Criteo usage by country
Criteo's is primarily used in United States, followed by Japan and India.
Top Countries
Criteo
As of February 26, 2026, Criteo is actively used across various regions, with significant adoption in United States and Japan.
See Full InsightsCriteo usage by industry
Criteo is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.
Industry
News & Media Publishers
31.31%
Arts & Entertainment > Streaming & Online TV
11.11%
Computers Electronics and Technology > Search Engines
8.08%
Other
49.49%
Criteo alternatives & related technologies
The top alternative to Criteo is Google Adsense, followed by DoubleClick. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
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