Google AnalyticsGoogle Analytics Market Share & Usage Stats
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
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Get Key InsightsSite Totals
129,852,045
Market share
1.86%
Category
Conversion & Analytics
Sub-category
Conversion & Analytics
Paid or free
Free/Paid
As of December 24, 2025, a total of 129,852,045 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, youtube.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Google Analytics usage by country
Google Analytics's is primarily used in United States, followed by Japan and India.
Top Countries
Google Analytics alternatives & related technologies
The top alternative to Google Analytics is Facebook Domain Insights, followed by comScore ScorecardResearch. Click below to analyze and compare these technologies' market share and audience.
Facebook Domain Insights
comScore ScorecardResearch
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