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Quantcast Market Share & Usage Stats
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. Publishers use Quantcast to directly measure and package their audiences, to win, execute and renew more deals.
Ranked Fast Company's #3 Most Innovative Company on the Web, Quantcast is currently used by the top 10 media agencies and more than half of the top advertising supported publishers. The company pioneered large scale direct measurement of audiences and, today, more than 100 million web destinations have their audiences continually interpreted by Quantcast. With the world's largest database of human interests, Quantcast enables advertisers and publishers to win and thrive in a real-time digital world where consumers expect, and respond to, more relevant experiences.
Launched in 2006, Quantcast is based in San Francisco, New York and London and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.
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Get Key InsightsSite Totals
15,674,323
Market share
0.22%
Category
Conversion & Analytics
Sub-category
Conversion & Analytics
Paid or free
Free
As of December 10, 2025, a total of 15,674,323 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, yahoo.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using Quantcast
The largest website using Quantcast is yahoo.com, followed by weather.com
Quantcast usage by country
Quantcast's is primarily used in United States, followed by India and Italy.
Top Countries
Quantcast
As of December 10, 2025, Quantcast is actively used across various regions, with significant adoption in United States and India.
See Full InsightsQuantcast usage by industry
Quantcast is mostly used in the News & Media Publishers industry, followed by Sports > Sports - Other.
Industry
News & Media Publishers
46.46%
Sports > Sports - Other
7.07%
Arts & Entertainment > Streaming & Online TV
6.06%
Other
40.4%
Quantcast alternatives & related technologies
The top alternative to Quantcast is Google Analytics, followed by Facebook Domain Insights. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
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