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Top Amazon Brands

Best Selling Products & Brands on amazon.fr

See the full list of Market Leaders In Every Amazon Category in amazon.fr for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on amazon.fr

Discover which brands are leading on amazon.fr. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	2.28%	0.74pp	6M	13.62%	3.39%	22.01%	€357.16	50.41%
VEVOR	0.67%	0.36pp	5.7M	4.82%	2.81%	16.63%	€254.39	27.95%
DREAME	0.50%	0.29pp	5.9M	13.58%	2.76%	1.85%	€160.52	48.87%
LEGO	1.10%	0.29pp	4.3M	13.38%	3.17%	15.82%	€170.44	10.33%
TecTake	0.41%	0.26pp	5.9M	8.40%	2.82%	15.49%	€205.28	44.93%
Apple	2.28%	0.74pp	6M	13.62%	3.39%	22.01%	€357.16	50.41%
VEVOR	0.67%	0.36pp	5.7M	4.82%	2.81%	16.63%	€254.39	27.95%
DREAME	0.50%	0.29pp	5.9M	13.58%	2.76%	1.85%	€160.52	48.87%
LEGO	1.10%	0.29pp	4.3M	13.38%	3.17%	15.82%	€170.44	10.33%
TecTake	0.41%	0.26pp	5.9M	8.40%	2.82%	15.49%	€205.28	44.93%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.fr. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

VEVOR

DREAME

LEGO

TecTake

Top selling categories on amazon.fr

Explore how different product categories are performing on amazon.fr. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.62%	0.72%	16.66%	71	8.10%
	99	10.81%	9.98%	14.57%	72	7.24%
Décoration de la maison	80	13.06%	4.88%	16.89%	100	5.20%
Meubles	94	2.94%	7.67%	7.45%	77	9.99%
Literie et linge de maison	71	10.00%	10.28%	8.00%	99	2.27%
Salle de bain et WC	Unlock full list >	2.08%	5.38%	5.10%	78	3.16%
	100	1.17%	7.18%	1.76%	84	19.02%
Fournitures de loisirs créatifs	52	1.94%	4.89%	5.06%	76	5.81%
Couture	72	5.27%	13.42%	2.10%	90	10.59%
Dessin	91	14.89%	6.60%	9.95%	73	5.30%
Peinture et accessoires	98	4.02%	12.01%	1.10%	99	11.97%
Papiers et papeterie	Unlock full list >	9.30%	9.99%	19.60%	54	5.03%
	< 50	9.95%	9.18%	14.25%	54	10.67%
Rangement pour la cuisine	< 50	3.48%	3.03%	8.14%	61	8.43%
Rangement pour vêtements et penderies	98	3.18%	7.68%	3.82%	99	4.33%
Buanderie	< 50	9.96%	8.23%	14.74%	< 50	13.89%
Paniers et boîtes de rangement	99	8.03%	5.53%	3.21%	90	6.78%
Déchets et recyclage	Unlock full list >	2.20%	4.56%	5.39%	70	6.15%
	70	13.60%	9.74%	3.92%	99	4.69%
Pièces et accessoires	< 50	9.78%	3.06%	6.22%	64	6.71%
Balances de cuisine	< 50	19.74%	8.13%	15.87%	53	0.65%
Mixeurs, batteurs et robots multifonctions	89	13.58%	19.17%	10.00%	92	6.00%
Électroménager spécialisé	95	4.63%	0.99%	2.28%	100	9.25%
Bouilloires et distributeurs d'eau chaude	Unlock full list >	5.37%	10.53%	8.83%	78	9.22%
	< 50	3.09%	9.23%	6.43%	< 50	2.28%
Ustensiles pour bar et vin	< 50	9.66%	5.72%	9.40%	64	1.36%
Cuillères, spatules et palettes	79	5.89%	1.19%	2.57%	94	9.92%
Outils pour éplucher, râper et trancher	99	17.42%	12.81%	2.87%	73	12.89%
Couteaux de cuisine	< 50	12.51%	4.79%	8.83%	68	5.29%
Préparation et distributeurs d'huile	Unlock full list >	1.82%	9.82%	9.98%	96	4.86%
	80	13.59%	5.39%	15.95%	100	4.68%
	< 50	9.96%	0.97%	9.91%	78	8.52%
Accessoires téléphones portables	80	2.83%	9.98%	0.13%	< 50	9.27%
Smartphones et téléphones portables débloqués	95	7.74%	12.88%	0.04%	90	8.89%
Cartes sim	< 50	11.26%	6.05%	5.96%	57	4.65%
Téléphones portables prépayés	59	9.74%	9.96%	7.14%	83	19.54%
Téléphones portables et Smartphones avec forfait	Unlock full list >	5.03%	8.73%	1.79%	83	2.38%
	68	0.19%	3.86%	7.46%	89	1.03%
Piles jetables	74	5.63%	2.40%	9.15%	< 50	0.80%
Piles rechargeables	59	4.01%	0.38%	8.33%	83	1.32%
Chargeurs de piles	89	9.99%	9.35%	8.83%	96	14.77%
Testeurs de piles	< 50	15.09%	19.50%	6.37%	73	10.00%
Kits chargeur et piles	Unlock full list >	8.11%	9.54%	9.50%	69	11.95%
	< 50	8.18%	10.02%	4.72%	89	9.94%
Accessoires	67	8.93%	4.09%	17.88%	< 50	5.95%
Caméras de surveillance	56	18.27%	12.90%	12.59%	80	9.37%
Trépieds et monopods	< 50	9.86%	7.12%	9.04%	74	0.16%
Appareils photo argentiques	70	2.72%	8.93%	6.03%	99	15.91%
Jumelles, téléscopes et optique	Unlock full list >	1.50%	2.62%	6.82%	53	3.86%
	79	9.88%	7.31%	9.28%	62	0.00%
Accessoires	80	1.18%	2.99%	6.61%	99	4.13%
Téléviseurs	85	8.04%	19.49%	2.67%	99	7.78%
Vidéoprojecteurs	< 50	17.57%	8.95%	7.44%	65	1.38%
Lecteurs et enregistreurs DVD	75	14.75%	3.87%	18.61%	< 50	6.10%
Équipement satellite	Unlock full list >	2.15%	9.93%	3.08%	97	7.45%
	95	8.99%	5.61%	8.37%	63	9.94%
Casques et écouteurs	50	3.06%	9.96%	0.38%	63	9.59%
Oreillettes et coussinets	97	9.94%	9.06%	11.37%	83	1.54%
Adaptateurs	< 50	9.62%	8.21%	8.64%	< 50	3.45%
Étuis et housses	93	9.69%	18.24%	5.09%	100	4.61%
Câbles et rallonges	Unlock full list >	12.44%	18.88%	6.56%	57	3.61%
	< 50	18.97%	13.58%	13.82%	54	3.65%
	< 50	18.80%	10.22%	9.46%	52	2.98%
Colles, mastics et adhésifs	< 50	3.05%	3.45%	6.54%	72	18.69%
Clous, vis et fixations	56	0.44%	7.82%	6.89%	79	3.00%
Quincaillerie de portes et loquets	< 50	5.12%	13.25%	1.99%	62	10.75%
Quincaillerie du meuble	98	2.73%	7.41%	4.23%	99	4.73%
Quincaillerie de salle de bain	Unlock full list >	1.51%	4.51%	7.21%	100	7.56%
	52	8.21%	9.95%	3.64%	76	2.92%
Outillage à main	76	9.85%	7.70%	16.18%	93	2.17%
Accessoires pour outillage électroportatif	< 50	9.24%	14.67%	9.72%	< 50	7.95%
Outillage électroportatif	66	11.32%	16.84%	9.94%	< 50	7.08%
Appareils de mesure	70	9.99%	9.31%	12.40%	< 50	0.78%
Rangement des outils	Unlock full list >	9.22%	4.18%	4.81%	100	6.55%
	66	9.65%	9.71%	8.84%	86	8.04%
Multiprises	90	8.62%	4.81%	17.74%	99	7.40%
Prises électriques et accessoires	< 50	15.09%	4.80%	9.99%	87	5.88%
Gestion de câbles	69	3.67%	16.99%	4.99%	97	16.90%
Câblage de surface	95	13.77%	5.59%	9.99%	100	9.96%
Cosses et kits	Unlock full list >	10.98%	3.12%	9.91%	61	9.97%
	< 50	8.04%	9.54%	15.97%	< 50	9.03%
Équipement et matériel de sécurité	78	13.34%	5.20%	10.00%	82	9.98%
Sécurité incendie	100	17.78%	12.23%	8.63%	95	0.63%
Systèmes sécurité pour la maison	92	17.91%	13.38%	8.67%	94	8.40%
Placards à clés	< 50	9.26%	6.10%	19.82%	< 50	18.95%
Sonnettes	Unlock full list >	6.90%	9.58%	13.81%	98	0.29%
	98	15.92%	18.45%	9.87%	87	4.73%
Installations salles de bain	87	12.18%	4.17%	9.98%	98	6.68%
Installations cuisine	100	7.40%	2.53%	3.65%	100	8.34%
Filtres à eau et adoucisseurs	100	7.52%	15.91%	3.73%	91	8.22%
Accessoires sauna	54	4.96%	13.07%	1.86%	60	1.26%
Installations buanderie	Unlock full list >	8.35%	6.01%	4.00%	96	6.34%
	67	11.24%	16.76%	9.93%	87	7.12%
	< 50	1.92%	5.36%	5.03%	< 50	19.60%
Nettoyants ménagers	97	9.66%	15.11%	9.78%	98	7.79%
Essuie-tout, papier toilette et mouchoirs	77	0.25%	7.59%	2.49%	82	3.20%
Papiers, emballages et sacs	87	2.60%	7.32%	4.35%	98	4.84%
Lessive	65	9.64%	9.98%	17.78%	< 50	3.48%
Lave-vaisselle	Unlock full list >	15.38%	18.99%	9.92%	81	5.03%
	< 50	0.07%	4.61%	6.36%	< 50	10.00%
Café	< 50	12.31%	7.02%	6.49%	73	3.73%
Thé et infusions	66	9.59%	18.14%	5.04%	71	6.19%
Eaux	99	18.27%	13.03%	8.77%	89	8.52%
Sirops et concentrés pour boissons	< 50	8.42%	7.32%	14.38%	72	3.86%
Boissons pour sportifs	Unlock full list >	1.90%	2.25%	0.81%	62	14.49%
	79	15.02%	4.84%	9.99%	95	4.79%
Bonbons au chocolat	54	8.43%	3.46%	4.33%	< 50	7.31%
Confiseries, chocolats et chewing-gums	< 50	1.22%	6.43%	5.47%	< 50	9.97%
Noix et graines	93	12.73%	18.30%	10.00%	95	6.42%
Fruits secs et noix	86	8.11%	3.90%	2.87%	98	17.04%
Snacks	Unlock full list >	8.09%	8.22%	13.41%	58	3.25%
	98	13.95%	5.74%	6.96%	86	9.95%
Substituts de sucre	< 50	8.51%	4.62%	17.39%	< 50	18.26%
Sirops, sucres et édulcorants pour pâtisserie	88	17.68%	13.61%	8.60%	68	0.56%
Nappage, glaçage et décorations	< 50	1.94%	6.73%	7.43%	< 50	9.87%
Levures	95	8.15%	9.59%	16.28%	97	8.74%
Colorant alimentaire	Unlock full list >	2.62%	7.34%	6.53%	78	4.83%
	100	6.27%	3.10%	0.07%	99	8.39%
Plats cuisinés	76	9.73%	9.63%	9.30%	71	3.00%
Légumes	< 50	4.52%	2.23%	8.54%	52	9.43%
Viande et volaille	59	17.13%	11.60%	8.43%	81	0.16%
Pickles et légumes condimentaires	< 50	3.84%	2.75%	0.47%	< 50	8.56%
Thon, sardines et poissons	Unlock full list >	17.01%	17.36%	9.75%	90	4.09%
	95	9.86%	9.89%	7.59%	78	18.44%
	73	5.54%	10.52%	1.73%	< 50	8.13%
Compléments à base de plantes	95	9.37%	9.89%	7.35%	92	6.57%
Minéraux	< 50	17.65%	12.31%	13.19%	55	9.24%
Vitamines	82	9.81%	9.93%	7.38%	58	18.97%
Acides aminés	88	19.17%	10.57%	9.39%	68	2.74%
Multi-vitamines et minéraux	Unlock full list >	9.34%	9.99%	6.08%	100	18.14%
	< 50	8.85%	10.00%	5.43%	< 50	4.68%
Bien-être	88	19.68%	14.70%	9.29%	99	2.40%
Premiers secours	79	3.02%	3.50%	6.50%	75	18.74%
Sommeil et ronflements	< 50	9.75%	7.37%	8.86%	65	16.15%
Accessoires médicaux	91	16.23%	15.04%	8.13%	88	0.52%
Soins des oreilles	Unlock full list >	6.32%	1.06%	11.96%	62	12.93%
	90	18.34%	16.24%	9.36%	100	9.87%
Dentifrices	97	10.28%	5.32%	19.32%	56	6.64%
Brosses à dents et accessoires	61	4.91%	13.01%	1.82%	83	10.98%
Hygiène interdentaire	100	2.48%	7.25%	4.45%	100	9.82%
Bains de bouche	< 50	9.97%	9.26%	8.95%	57	14.35%
Gratte-langues	Unlock full list >	8.33%	5.98%	3.95%	< 50	6.37%
	64	4.75%	1.30%	8.72%	99	0.41%
Rasage manuel	88	0.23%	4.80%	6.47%	99	9.99%
Tondeuses et accessoires	81	2.82%	7.53%	3.81%	57	6.86%
Épilation	92	15.86%	7.48%	9.88%	95	9.79%
Rasoirs électriques et accessoires	62	1.41%	2.53%	9.40%	84	0.55%
Soins post-épilatoires et après-rasage	Unlock full list >	1.94%	6.90%	4.91%	50	9.90%
	80	9.42%	0.39%	7.97%	99	2.04%
Sex Toys	100	6.48%	3.51%	9.50%	90	2.15%
Lubrifiants, stimulants et hygiène	57	1.14%	4.63%	6.29%	97	2.06%
Contraception et préservatifs	< 50	6.00%	1.45%	14.68%	60	4.18%
Retenue et bondage	66	9.55%	6.81%	18.32%	61	3.93%
Lingerie et vêtements	Unlock full list >	9.72%	8.49%	9.57%	91	11.57%
	< 50	6.62%	0.72%	16.66%	71	8.10%
	99	10.81%	9.98%	14.57%	72	7.24%
Décoration de la maison	80	13.06%	4.88%	16.89%	100	5.20%
Meubles	94	2.94%	7.67%	7.45%	77	9.99%
Literie et linge de maison	71	10.00%	10.28%	8.00%	99	2.27%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on amazon.fr

Discover the most-viewed and the best-selling products on amazon.fr. See which listings are driving product views, revenue, and units sold.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	452.1K	=	17.01%	6.20%	< 50	6.78%
HP DeskJet 2920 89F97B Imprimante Multifonction Jet d’Encre A4 Couleur Recto/Verso Manuel 7 5 ppm Wi-FI 3 Mois d'InstantInk Inclus Noire	...> Jet d'encre	HP	247.6K	=	2.82%	9.99%	< 50	11.44%
Pokémon Pokopia	...> Jeux	Nintendo	220.6K	=	7.38%	7.43%	77	3.99%
Apple iPhone 17 Pro Max 256 Go : Écran 6 9 Pouces Puce A19 Pro Autonomie Record sur iPhone Système caméra Pro Fusion Caméra Avant Center Stage ; Bleu Intense	...> Smartphones et téléphones portables débloqués	Apple	219.3K	=	9.75%	8.80%	79	1.40%
Apple AirPods Pro 3 Écouteurs sans Fil réduction Active du Bruit détection de la fréquence Cardiaque écouteurs Bluetooth Audio Spatial Son Haute-fidélité Recharge USB-C	...> Casques et écouteurs	Apple	215.8K	=	7.41%	18.67%	72	14.78%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	452.1K	=	17.01%	6.20%	< 50	6.78%
HP DeskJet 2920 89F97B Imprimante Multifonction Jet d’Encre A4 Couleur Recto/Verso Manuel 7 5 ppm Wi-FI 3 Mois d'InstantInk Inclus Noire	...> Jet d'encre	HP	247.6K	=	2.82%	9.99%	< 50	11.44%
Pokémon Pokopia	...> Jeux	Nintendo	220.6K	=	7.38%	7.43%	77	3.99%
Apple iPhone 17 Pro Max 256 Go : Écran 6 9 Pouces Puce A19 Pro Autonomie Record sur iPhone Système caméra Pro Fusion Caméra Avant Center Stage ; Bleu Intense	...> Smartphones et téléphones portables débloqués	Apple	219.3K	=	9.75%	8.80%	79	1.40%
Apple AirPods Pro 3 Écouteurs sans Fil réduction Active du Bruit détection de la fréquence Cardiaque écouteurs Bluetooth Audio Spatial Son Haute-fidélité Recharge USB-C	...> Casques et écouteurs	Apple	215.8K	=	7.41%	18.67%	72	14.78%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.fr

In 2026-04-01T00:00:00, amazon.fr generated €3.2B in total revenue.

Top brands include – Apple, VEVOR, and DREAME – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium), which is the most sought-after item on the marketplace.