Best Selling Papeterie Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Papeterie in amazon.fr for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Papeterie category

See which brands are leading the Papeterie category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
druck.de	2.68%	2.65pp	13.3K	7541.95%	55.62%	7.54%	€49.27	102.20%
OFITURIA	4.03%	2.23pp	7.2K	4215.85%	45.03%	6.34%	€49.26	49.47%
Clairefontaine	6.44%	1.47pp	9.7K	4740.13%	37.42%	6.03%	€14.54	63.93%
ZCZN	2.32%	1.42pp	13.3K	1107.82%	53.51%	6.37%	€34.34	77.52%
Xerox	8.11%	1.40pp	5.7K	7515.11%	26.83%	2.14%	€31.61	48.60%
druck.de	2.68%	2.65pp	13.3K	7541.95%	55.62%	7.54%	€49.27	102.20%
OFITURIA	4.03%	2.23pp	7.2K	4215.85%	45.03%	6.34%	€49.26	49.47%
Clairefontaine	6.44%	1.47pp	9.7K	4740.13%	37.42%	6.03%	€14.54	63.93%
ZCZN	2.32%	1.42pp	13.3K	1107.82%	53.51%	6.37%	€34.34	77.52%
Xerox	8.11%	1.40pp	5.7K	7515.11%	26.83%	2.14%	€31.61	48.60%
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Channels Breakdown & Performance

Understand where the top brands in the Papeterie category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

druck.de

OFITURIA

Clairefontaine

ZCZN

Xerox

Top selling sub-categories in the Papeterie category

Explore the breakdown of sub-categories within the Papeterie category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	77	12.84%	18.20%	4.36%	51	9.87%
	91	0.69%	3.26%	2.03%	88	16.01%
Papier copie et à usages multiples	92	9.70%	9.98%	7.04%	73	19.79%
Papier photo	< 50	0.44%	7.59%	6.74%	< 50	19.97%
Papier jet d'encre	96	12.76%	7.64%	18.09%	53	7.73%
Papier coloré	87	18.64%	15.94%	9.64%	65	9.84%
Papier laser	Unlock full list >	9.66%	8.36%	9.63%	< 50	11.17%
Rouleaux de papier thermique	100	7.24%	2.56%	16.05%	67	4.98%
Papier de correspondance	78	15.46%	10.20%	15.35%	100	8.66%
Papier pour classeurs à feuillets mobiles	82	0.52%	10.00%	4.49%	100	6.44%
Tableaux à feuilles mobiles	Unlock full list >	9.97%	9.72%	8.16%	60	16.91%
	98	9.94%	15.20%	1.87%	85	9.44%
Feuillets autocollants	91	9.68%	9.98%	6.98%	< 50	19.93%
Cahiers à spirales	< 50	9.96%	9.74%	8.12%	87	17.04%
Blocs mémo	86	18.51%	16.07%	9.51%	< 50	9.86%
Carnets et journaux	100	9.61%	9.99%	6.78%	96	19.62%
Cahiers de composition	Unlock full list >	5.83%	8.15%	0.00%	88	8.71%
	55	8.26%	9.61%	3.89%	97	14.20%
Cartes de vœux	93	8.57%	1.07%	4.03%	77	9.74%
Fiches	< 50	7.27%	12.37%	0.35%	93	8.74%
Cartes d'affaires	57	4.72%	9.62%	2.37%	< 50	7.79%
Cartes postales	67	4.24%	7.03%	2.24%	< 50	6.09%
Cartes	Unlock full list >	3.83%	16.73%	5.20%	96	3.25%
	77	12.84%	18.20%	4.36%	51	9.87%
	91	0.69%	3.26%	2.03%	88	16.01%
Papier copie et à usages multiples	92	9.70%	9.98%	7.04%	73	19.79%
Papier photo	< 50	0.44%	7.59%	6.74%	< 50	19.97%
Papier jet d'encre	96	12.76%	7.64%	18.09%	53	7.73%
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Top Products on the Papeterie Category

Discover the most-viewed products in the Papeterie category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Legami Don't Forget Bloc-notes magnétique 11 x 28 cm Panda	...> Blocs mémo	LEGAMI	50.1K	=	0.13%	2.20%	58	1.68%
OXFORD Papier multiusage A4 80gsm 500 feuilles blanc	...> Papier copie et à usages multiples	Oxford	29.3K	447.64%	9.83%	7.60%	87	8.46%
1200 Pièces Marque Page Adhesif laminés Signets Brencco Notes autocollantes colorées Onglets D'Index Marqueurs de livre pour la Maison/École/Bureau	...> Feuillets autocollants	Brencco	26.4K	=	2.09%	7.16%	71	2.48%
Amazon Basics Papier multiusage A4 80gsm 2500 pièces 5 lot de 500 blanc	...> Papier copie et à usages multiples	Amazon Basics	21.7K	4.83%	4.37%	1.39%	67	1.52%
Legami Lovely Notes – Bloc-notes adhésif chat HSS0001 gris	...> Feuillets autocollants	LEGAMI	18.7K	=	19.62%	4.17%	65	13.57%
Legami Don't Forget Bloc-notes magnétique 11 x 28 cm Panda	...> Blocs mémo	LEGAMI	50.1K	=	0.13%	2.20%	58	1.68%
OXFORD Papier multiusage A4 80gsm 500 feuilles blanc	...> Papier copie et à usages multiples	Oxford	29.3K	447.64%	9.83%	7.60%	87	8.46%
1200 Pièces Marque Page Adhesif laminés Signets Brencco Notes autocollantes colorées Onglets D'Index Marqueurs de livre pour la Maison/École/Bureau	...> Feuillets autocollants	Brencco	26.4K	=	2.09%	7.16%	71	2.48%
Amazon Basics Papier multiusage A4 80gsm 2500 pièces 5 lot de 500 blanc	...> Papier copie et à usages multiples	Amazon Basics	21.7K	4.83%	4.37%	1.39%	67	1.52%
Legami Lovely Notes – Bloc-notes adhésif chat HSS0001 gris	...> Feuillets autocollants	LEGAMI	18.7K	=	19.62%	4.17%	65	13.57%
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Top-level analysis of the Papeterie category on amazon.fr

During 2026-04-01T00:00:00, the Papeterie category on amazon.fr generated a total revenue of €13.6M.

The leading brands in this category are druck.de, OFITURIA, and Clairefontaine, which stand out in terms of revenue and consumer engagement.

The top-performing product was Legami Don't Forget Bloc-notes magnétique 11 x 28 cm Panda, and it's the best-selling item in the category.