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Best Selling Products & Brands on amazon.it

See the full list of Market Leaders In Every Amazon Category in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on amazon.it

Discover which brands are leading on amazon.it. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lenovo	0.72%	0.28pp	2.7M	55.44%	1.95%	21.35%	€601.75	58.79%
Generico	0.50%	0.27pp	1.2M	23.05%	1.61%	21.34%	€182.10	44.22%
VEVOR	0.37%	0.24pp	2.6M	32.75%	1.24%	13.47%	€95.55	56.07%
Outsunny	0.27%	0.20pp	2.1M	33.23%	0.36%	21.14%	€134.29	58.78%
DJI	0.48%	0.19pp	2.2M	45.76%	1.13%	14.50%	€564.16	37.91%
Lenovo	0.72%	0.28pp	2.7M	55.44%	1.95%	21.35%	€601.75	58.79%
Generico	0.50%	0.27pp	1.2M	23.05%	1.61%	21.34%	€182.10	44.22%
VEVOR	0.37%	0.24pp	2.6M	32.75%	1.24%	13.47%	€95.55	56.07%
Outsunny	0.27%	0.20pp	2.1M	33.23%	0.36%	21.14%	€134.29	58.78%
DJI	0.48%	0.19pp	2.2M	45.76%	1.13%	14.50%	€564.16	37.91%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.it. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lenovo

Generico

VEVOR

Outsunny

DJI

Top selling categories on amazon.it

Explore how different product categories are performing on amazon.it. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	7.64%	12.77%	0.05%	98	8.86%
	99	6.66%	0.52%	9.20%	98	8.85%
Materiali per hobby creativi	73	6.62%	9.48%	0.48%	91	8.15%
Cucito	< 50	12.51%	18.08%	9.99%	66	6.53%
Articoli per feste e compleanni	91	0.05%	3.75%	3.60%	95	13.73%
Articoli per confezioni regalo	100	9.82%	1.77%	19.15%	80	7.21%
Disegno	Unlock full list >	4.25%	2.44%	0.82%	84	8.71%
	74	7.95%	5.54%	9.94%	100	5.11%
Profumazione ambiente	85	3.74%	8.74%	8.25%	89	9.59%
Album fotografici, cornici e accessori	95	12.18%	6.35%	9.76%	< 50	3.33%
Candele e portacandele	96	3.87%	0.43%	12.27%	81	2.64%
Decorazioni per finestre	82	1.71%	6.30%	4.62%	96	6.22%
Fodere	Unlock full list >	3.07%	10.93%	0.28%	72	0.37%
	82	2.34%	1.80%	4.58%	59	9.84%
Studio	< 50	7.88%	9.89%	2.88%	< 50	6.96%
Camera da letto	70	5.83%	2.52%	0.73%	89	8.67%
Soggiorno	< 50	1.80%	5.27%	4.88%	57	19.43%
Bagno	59	3.92%	2.31%	7.80%	81	17.30%
Ingresso	Unlock full list >	0.59%	5.21%	6.69%	54	9.98%
	100	19.64%	14.25%	11.27%	94	9.62%
Robot da cucina, frullatori e impastatrici	< 50	8.36%	9.69%	16.93%	< 50	8.14%
Accessori e parti di ricambio	100	19.71%	11.08%	9.28%	95	2.38%
Elettrodomestici speciali	91	5.65%	1.33%	8.92%	72	9.14%
Bilance	69	7.31%	9.10%	2.28%	89	11.74%
Forni a microonde	Unlock full list >	7.38%	9.14%	9.08%	< 50	13.82%
	98	6.78%	3.90%	9.61%	61	2.67%
Organizzazione guardaroba	< 50	11.33%	6.30%	19.58%	76	7.13%
Rifiuti e riciclaggio	90	7.83%	9.88%	2.77%	72	2.07%
Organizzazione lavanderia	86	8.61%	3.79%	17.53%	98	5.77%
Contenitori, ceste e cestini	92	5.99%	1.44%	14.67%	74	4.17%
Porta oggetti, cassetti e scaffali	Unlock full list >	6.08%	14.32%	2.72%	89	9.71%
	< 50	7.04%	9.64%	14.13%	< 50	0.54%
	91	14.52%	16.76%	7.48%	73	1.87%
Caffè	67	7.60%	3.05%	14.83%	87	10.11%
Acqua	< 50	7.91%	9.90%	2.94%	69	2.23%
Tè e tisane	91	1.05%	2.96%	1.66%	88	15.55%
Bevande gassate	< 50	9.82%	9.91%	16.40%	71	2.34%
Bevande energetiche	Unlock full list >	10.98%	3.12%	9.91%	< 50	7.23%
	63	0.46%	5.07%	6.61%	< 50	9.99%
Caramelle, cioccolatini e gomme da masticare	90	10.43%	5.28%	5.51%	93	5.41%
Cioccolata	71	8.99%	9.92%	19.08%	75	6.19%
Snack dolci e salati	87	15.34%	4.66%	9.99%	< 50	6.11%
Noci e semi	100	3.57%	6.62%	7.28%	95	17.87%
Chips e patatine	Unlock full list >	5.52%	0.87%	2.30%	95	10.31%
	< 50	9.09%	4.06%	4.74%	< 50	6.67%
Biscotti	100	10.41%	2.63%	5.16%	95	9.93%
Pane	56	0.94%	4.59%	3.84%	< 50	18.21%
Pasticceria	< 50	14.88%	19.50%	9.95%	64	5.31%
Grissini, taralli e fette biscottate	100	5.36%	1.56%	8.83%	96	9.22%
Torte	Unlock full list >	5.34%	7.89%	10.11%	76	14.83%
	81	2.90%	1.41%	0.12%	77	13.28%
Dolcificanti	95	15.71%	10.24%	7.94%	80	0.93%
Pasticceria sciroppi, zuccheri e dolcificanti	67	9.17%	5.91%	19.80%	61	19.33%
Agenti lievitanti e lieviti	< 50	5.46%	13.64%	2.25%	< 50	1.66%
Addensanti	100	0.93%	6.23%	5.69%	94	6.12%
Estratti	Unlock full list >	2.90%	9.83%	2.33%	100	7.89%
	100	8.22%	9.62%	16.49%	100	8.54%
Formaggi e alternative vegetali	79	13.98%	2.90%	8.29%	100	16.31%
Yogurt con latte e vegetale	92	0.61%	6.54%	3.46%	89	4.19%
Latte vegetale	59	10.43%	2.64%	9.86%	64	9.93%
Uova e sostituti delle uova	100	6.02%	0.61%	0.93%	97	12.20%
Latte	Unlock full list >	9.04%	9.93%	19.25%	52	6.04%
	99	14.11%	5.89%	7.03%	98	9.95%
	86	15.47%	10.00%	7.85%	66	1.12%
Integratori di sostanze e preparati vegetali	96	18.54%	12.77%	8.85%	100	1.18%
Multivitamine e minerali	97	1.09%	2.93%	1.62%	83	15.51%
Aminoacidi	< 50	7.30%	15.67%	9.48%	< 50	3.04%
Singole vitamine	< 50	0.97%	6.10%	3.87%	< 50	4.61%
Singoli minerali	Unlock full list >	6.53%	3.44%	0.33%	91	8.21%
	88	4.48%	0.80%	2.46%	85	9.30%
Detergenti per la casa	81	15.06%	19.32%	9.94%	58	5.21%
Rotoli di carta da cucina, carta igienica e fazzoletti	< 50	9.73%	7.30%	17.18%	61	2.98%
Prodotti per il bucato	84	10.45%	5.30%	5.53%	87	5.39%
Prodotti per lavare le stoviglie	90	15.98%	7.59%	9.87%	99	4.69%
Carte, involucri e buste	Unlock full list >	9.76%	8.52%	9.53%	99	2.85%
	95	3.80%	0.04%	3.19%	80	9.53%
Spazzolini da denti e accessori	91	6.49%	9.42%	0.27%	73	0.37%
Dentifrici	51	1.02%	8.52%	1.68%	< 50	15.59%
Pulizia interdentale	95	8.52%	16.98%	4.38%	80	7.23%
Collutori	80	1.12%	5.91%	4.05%	95	4.79%
Cura protesi dentarie	Unlock full list >	6.43%	3.31%	0.17%	94	8.29%
	88	7.72%	9.85%	2.54%	99	7.14%
Integratori per lo sport	< 50	12.63%	7.33%	6.65%	< 50	3.45%
Prodotti dimagranti e perdita di peso	87	7.14%	9.67%	1.39%	98	0.72%
Barrette e bibite nutrizionali	Unlock full list >	5.79%	9.11%	0.79%	74	1.40%
	< 50	2.47%	4.21%	5.75%	< 50	6.51%
Pronto soccorso	84	17.03%	14.25%	8.40%	62	0.08%
Sonno e russamento	73	17.11%	8.64%	9.74%	< 50	4.03%
Cura dei piedi	95	9.42%	9.86%	7.61%	100	4.13%
Terapie caldo/freddo	< 50	9.90%	7.93%	10.21%	74	14.73%
Cura delle orecchie	Unlock full list >	17.25%	17.12%	9.72%	79	3.95%
	88	9.65%	8.33%	9.65%	99	11.09%
	90	18.24%	9.69%	9.57%	87	3.34%
Accessori	< 50	3.46%	6.44%	3.29%	60	4.96%
Cellulari e Smartphone	Unlock full list >	10.65%	5.67%	19.71%	< 50	6.82%
	91	18.96%	15.63%	9.94%	< 50	9.81%
Accessori	68	0.36%	6.85%	3.17%	62	17.41%
Televisori	59	17.98%	12.63%	12.87%	98	9.31%
Proiettori	61	13.31%	18.69%	4.78%	60	9.91%
Ricevitori TV	96	7.43%	9.17%	2.48%	81	12.03%
Occhiali virtuali	Unlock full list >	2.05%	6.97%	4.82%	62	9.89%
	65	15.64%	4.48%	10.00%	96	6.38%
Cuffie	65	12.16%	7.07%	18.72%	< 50	7.49%
Custodie	82	10.80%	19.42%	5.72%	96	5.26%
Imbottiture	90	9.99%	9.33%	12.51%	72	0.70%
Adattatori	< 50	9.79%	9.55%	9.75%	< 50	2.69%
Supporti	Unlock full list >	9.39%	4.64%	10.03%	< 50	9.77%
	98	9.04%	7.21%	9.96%	99	8.28%
Accessori	52	2.55%	7.23%	4.01%	< 50	6.71%
Videocamere di sorveglianza	57	8.58%	9.75%	4.48%	< 50	15.18%
Treppiedi e monopiedi	100	19.37%	15.21%	10.33%	77	9.76%
Fotocamere analogiche	76	8.02%	13.17%	0.26%	100	8.97%
Fotocamere digitali	Unlock full list >	0.61%	5.05%	5.40%	76	5.50%
	68	17.61%	12.26%	13.24%	< 50	9.23%
Pile monouso	92	5.36%	2.05%	9.02%	94	0.41%
Pile ricaricabili	52	9.10%	4.24%	18.06%	77	6.04%
Caricabatterie	98	7.99%	5.59%	9.94%	99	5.20%
Pile e set per caricabatterie	80	11.84%	6.77%	19.05%	55	7.35%
Tester per batterie	Unlock full list >	6.78%	3.91%	9.62%	84	2.68%
	97	0.24%	6.99%	6.48%	98	3.76%
	78	5.40%	1.97%	1.32%	73	8.90%
Shampoo e balsamo	62	10.62%	7.09%	9.51%	100	2.00%
Prodotti per styling capelli	51	4.65%	2.18%	19.66%	58	2.11%
Strumenti per lo styling	100	2.74%	5.99%	6.11%	91	19.18%
Colore	87	8.04%	5.55%	3.23%	90	6.77%
Oli per capelli	Unlock full list >	4.30%	1.80%	3.08%	86	9.19%
	71	12.87%	18.43%	6.76%	75	6.36%
Viso	< 50	9.91%	9.32%	10.90%	55	1.88%
Corpo	57	14.66%	9.23%	7.54%	< 50	1.76%
Protezione solare e abbronzatura	89	6.51%	14.80%	3.03%	86	2.46%
Labbra	83	7.96%	9.91%	3.06%	96	2.35%
Prodotti trattamento occhi	Unlock full list >	8.88%	10.00%	5.52%	< 50	5.45%
	67	9.52%	7.99%	8.07%	87	3.83%
Occhi	81	8.56%	9.77%	17.55%	59	7.57%
Viso	73	10.71%	2.89%	9.89%	68	9.95%
Labbra	91	5.54%	10.71%	8.88%	100	9.17%
Struccanti	97	0.71%	5.34%	6.76%	100	9.98%
Corpo	Unlock full list >	9.31%	6.23%	19.56%	74	5.00%
	88	6.84%	1.84%	13.04%	85	13.88%
Deodoranti e antitraspiranti	97	16.24%	1.06%	8.97%	94	14.04%
Detergenti per il corpo	98	1.81%	5.05%	5.37%	96	5.65%
Accessori da bagno	52	0.17%	3.69%	2.58%	< 50	16.69%
Prodotti per il bagno	68	4.24%	8.65%	8.44%	97	8.62%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	99	15.71%	15.56%	7.94%	98	0.93%
Decorazioni per unghie	< 50	10.84%	16.35%	9.90%	66	7.29%
Strumenti e accessori	88	8.14%	13.50%	9.53%	68	8.36%
Prodotti per la cura delle unghie	99	9.79%	7.51%	16.68%	98	15.82%
Cura per mani e piedi	Unlock full list >	9.99%	8.53%	13.83%	76	12.98%
	86	7.64%	12.77%	0.05%	98	8.86%
	99	6.66%	0.52%	9.20%	98	8.85%
Materiali per hobby creativi	73	6.62%	9.48%	0.48%	91	8.15%
Cucito	< 50	12.51%	18.08%	9.99%	66	6.53%
Articoli per feste e compleanni	91	0.05%	3.75%	3.60%	95	13.73%
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Top Products on amazon.it

Discover the most-viewed and the best-selling products on amazon.it. See which listings are driving product views, revenue, and units sold.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple Portatile MacBook Air 13'' con chip M4 (2025): progettato per Apple Intelligence display Liquid Retina da 13 6'' 16GB di memoria unificata 256GB di archiviazione SSD Touch ID; Mezzanotte	...> Notebook tradizionali	Apple	834.8K	=	12.10%	12.61%	76	9.66%
Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero	...> Cellulari e Smartphone	Apple	414.2K	=	4.80%	8.38%	91	10.46%
Amazon Fire TV Stick HD (Ultimo modello) TV gratuita e in diretta telecomando vocale Alexa controlli per Casa Intelligente streaming HD	...> Server multimediali	Amazon	405.8K	10.09%	1.30%	9.38%	86	5.97%
Apple iPhone 17 Pro 256 GB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Blu profondo	...> Cellulari e Smartphone	Apple	332.2K	=	9.06%	15.20%	99	8.94%
Kinder GranSorpresa Maxi Funko PoP Harry Potter - Uovo di Pasqua Kinder 2025 Finissimo Cioccolato al Latte con Sorpresa Funko PoP Idea Regalo Pasqua 220 Grammi	...> Caramelle, cioccolatini e gomme da masticare	Kinder	296.8K	115.84%	8.70%	7.87%	99	12.25%
Apple Portatile MacBook Air 13'' con chip M4 (2025): progettato per Apple Intelligence display Liquid Retina da 13 6'' 16GB di memoria unificata 256GB di archiviazione SSD Touch ID; Mezzanotte	...> Notebook tradizionali	Apple	834.8K	=	12.10%	12.61%	76	9.66%
Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero	...> Cellulari e Smartphone	Apple	414.2K	=	4.80%	8.38%	91	10.46%
Amazon Fire TV Stick HD (Ultimo modello) TV gratuita e in diretta telecomando vocale Alexa controlli per Casa Intelligente streaming HD	...> Server multimediali	Amazon	405.8K	10.09%	1.30%	9.38%	86	5.97%
Apple iPhone 17 Pro 256 GB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Blu profondo	...> Cellulari e Smartphone	Apple	332.2K	=	9.06%	15.20%	99	8.94%
Kinder GranSorpresa Maxi Funko PoP Harry Potter - Uovo di Pasqua Kinder 2025 Finissimo Cioccolato al Latte con Sorpresa Funko PoP Idea Regalo Pasqua 220 Grammi	...> Caramelle, cioccolatini e gomme da masticare	Kinder	296.8K	115.84%	8.70%	7.87%	99	12.25%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.it

In 2026-04-01T00:00:00, amazon.it generated €4.3B in total revenue.

Top brands include – Lenovo, Generico, and VEVOR – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Apple Portatile MacBook Air 13'' con chip M4 (2025): progettato per Apple Intelligence display Liquid Retina da 13 6'' 16GB di memoria unificata 256GB di archiviazione SSD Touch ID; Mezzanotte, which is the most sought-after item on the marketplace.