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Best Selling Products & Brands on amazon.co.uk

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for February 1, and read the full analysis below

Last updated : February 1, 2026



Top Brands on amazon.co.uk

Discover which brands are leading on amazon.co.uk. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands
Feb 2026 vs. Feb 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Generic0.79%0.41pp32.6M244.53%6.87%4.00%£17.7910.55%
London Grocery0.34%0.28pp31.6M171.75%6.12%3.67%£15.689.43%
DJI0.56%0.22pp14.5M244.50%3.45%1.34%£15.884.67%
Crucial0.51%0.22pp31.5M222.79%6.14%2.65%£17.492.11%
LEGO1.22%0.17pp23.9M237.13%1.90%3.10%£12.714.08%
Generic0.79%0.41pp32.6M244.53%6.87%4.00%£17.7910.55%
London Grocery0.34%0.28pp31.6M171.75%6.12%3.67%£15.689.43%
DJI0.56%0.22pp14.5M244.50%3.45%1.34%£15.884.67%
Crucial0.51%0.22pp31.5M222.79%6.14%2.65%£17.492.11%
LEGO1.22%0.17pp23.9M237.13%1.90%3.10%£12.714.08%

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Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.co.uk. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Generic
London Grocery
DJI
Crucial
LEGO

Top selling categories on amazon.co.uk

Explore how different product categories are performing on amazon.co.uk. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance
Feb 2026 vs. Feb 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%
Herbs, Spices & Seasonings922.97%7.70%3.70%< 506.94%
Dried Fruits, Nuts & VegetablesUnlock full list >4.59%0.05%1.56%< 5011.33%
809.96%1.82%14.35%1001.88%
Dairy, Eggs & Plant-Based Alternatives841.50%2.62%6.82%< 503.86%
Fruit & Vegetables588.78%10.00%5.21%< 505.64%
Meat, Poultry & Game898.19%4.05%16.42%9217.28%
Cooked Meats, Olives & Dips< 506.72%3.70%0.64%< 508.07%
Fish & SeafoodUnlock full list >9.97%8.30%14.53%9413.69%
978.52%9.73%4.37%9915.00%
Household Cleaners825.37%10.32%1.87%598.06%
Kitchen Roll, Toilet Roll & Tissues809.99%9.62%8.40%9616.21%
Laundry9919.39%15.20%10.35%639.76%
Cleaning Tools< 506.16%1.59%14.86%944.29%
Papers, Wraps & BagsUnlock full list >16.64%4.34%18.18%906.10%
655.31%10.27%1.91%878.04%
Coffee10011.41%6.85%7.77%809.96%
Water532.87%5.99%4.07%< 504.17%
Fizzy Drinks875.19%1.84%8.94%990.17%
Tea< 505.82%9.34%3.63%8014.20%
Beverage Syrups & ConcentratesUnlock full list >8.85%5.87%7.91%< 509.97%
980.90%4.44%6.58%861.80%
Spirits755.29%7.67%1.01%937.49%
Beer10010.70%5.71%19.76%696.84%
Wine990.80%4.35%6.71%641.68%
Sparkling Wine & Champagne687.48%4.87%9.83%1004.06%
CiderUnlock full list >2.95%1.22%11.22%841.90%
Home & Kitchen949.12%16.90%4.87%556.21%
5612.21%5.35%16.02%584.72%
729.55%8.05%8.22%< 503.73%
Over-the-Counter Medication9916.69%8.25%9.79%894.28%
First Aid724.45%2.28%8.52%778.77%
Alternative Medicine< 501.02%8.51%1.69%692.38%
Medication Aids< 509.90%9.34%10.83%< 5010.01%
Hot & Cold TherapiesUnlock full list >0.92%3.07%1.79%7015.72%
923.51%8.48%8.15%1009.64%
Vitamins609.70%9.66%9.16%< 503.10%
Minerals602.31%1.91%0.42%5513.98%
Amino Acids812.47%3.80%7.69%779.80%
Herbal SupplementsUnlock full list >7.74%3.28%15.19%< 5016.04%
780.71%19.47%3.34%< 507.37%
Toothbrushes & Accessories946.13%0.94%9.06%789.26%
Toothpastes870.18%5.54%9.13%999.85%
Interdental Cleaning759.47%6.61%18.76%9217.89%
Mouthwashes919.70%4.71%8.91%9914.08%
Tongue CleanersUnlock full list >3.47%6.55%7.14%9318.03%
< 5010.00%9.57%8.49%7115.91%
755.58%1.08%14.21%933.90%
Face983.12%1.07%11.41%862.04%
Body< 5012.21%7.12%7.34%931.13%
Lips667.56%4.98%9.85%884.23%
Sun Care & Tanning9315.80%2.97%11.99%529.41%
Hands & FeetUnlock full list >2.64%1.63%0.11%9513.58%
969.05%9.14%5.53%939.98%
Shampoos & Conditioners829.60%3.98%11.09%< 509.61%
Styling Products9310.00%8.61%13.57%10012.73%
Styling Tools1004.66%13.43%6.66%814.33%
Hair Colour997.46%17.95%8.79%728.32%
Hair Styling AccessoriesUnlock full list >3.40%7.81%3.60%589.63%
679.72%6.06%9.32%981.06%
Cleansers< 508.76%9.85%18.22%686.96%
Deodorants & Anti-Perspirants< 5015.48%3.42%19.34%< 506.45%
Bath Additives889.85%9.45%10.31%682.30%
Bathing Accessories8114.18%17.10%7.34%856.97%
SetsUnlock full list >10.00%8.72%13.22%10012.38%
641.13%5.64%5.04%865.85%
Nail Design974.84%1.97%8.66%838.90%
Tools & Accessories941.10%8.61%1.60%792.29%
Nail Treatments951.00%3.01%1.71%8015.62%
Hand & Feet CareUnlock full list >5.51%8.97%1.18%618.85%
532.74%8.69%1.22%7810.28%
Eyes861.38%5.92%4.86%< 506.01%
Face805.26%7.76%0.81%567.72%
Lips928.83%9.85%4.97%< 5016.03%
Body857.94%9.45%9.41%9813.32%
Make-up SetsUnlock full list >9.98%9.65%14.23%< 500.61%
984.22%9.23%7.03%996.05%
7715.83%18.54%9.88%934.78%
Accessories9916.53%0.29%18.01%9819.89%
Mobile Phones & Smartphones800.34%4.10%3.14%5817.38%
SIM CardsUnlock full list >0.34%3.98%7.29%631.18%
623.41%6.41%3.36%< 504.90%
Disposable Batteries823.68%8.48%3.17%< 507.30%
Rechargeable Batteries1001.59%9.83%4.86%9515.84%
Battery & Charger Sets700.91%3.31%6.43%< 504.36%
Battery Chargers992.87%8.65%1.12%8810.14%
Battery TestersUnlock full list >1.26%5.79%4.95%995.93%
738.94%9.81%5.35%764.17%
Accessories611.12%8.64%1.58%5615.46%
TVs9919.56%8.51%11.60%839.61%
Projectors5119.05%8.53%8.81%620.24%
DVD Players & Recorders986.42%13.23%7.91%< 507.11%
Video Players & RecordersUnlock full list >9.64%14.88%1.61%< 509.37%
892.95%13.91%2.12%5111.74%
Headphones & Earphones968.23%16.08%10.00%941.58%
Adapters10015.75%18.63%9.89%934.83%
Cases< 509.96%9.12%11.74%541.27%
Earpads919.96%8.26%14.64%8813.79%
Extension CordsUnlock full list >10.05%15.52%9.82%857.63%
9216.03%12.70%18.52%905.59%
Accessories< 508.32%6.07%9.99%916.03%
Surveillance Cameras884.13%6.95%2.39%< 505.93%
Film Cameras8411.99%6.55%2.28%899.47%
Tripods & Monopods780.40%6.59%6.86%939.46%
Digital CamerasUnlock full list >7.27%9.96%2.39%810.93%
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%

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Top Products on amazon.co.uk

Discover the most-viewed and the best-selling products on amazon.co.uk. See which listings are driving product views, revenue, and units sold.

Top products
Feb 2026 vs. Feb 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate  Citrate & Malate 90 Vegan Capsules  Triple High Absorption 384mg Elemental  UK Made
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
...> Magnesium
Nutrition Geeks507.3K91.99%9.11%10.43%849.74%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display  faster page turns  adjustable front light and long battery life – 16 GB – With Ads – Black
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black
...> eBook Readers
Amazon443.2K12.93%10.00%7.08%783.66%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon428.8K8.79%9.10%11.66%989.28%
Pokémon TCG: Mega Evolution—Phantasmal Flames Elite Trainer Box (1 Full-Art Promo Card  9 Booster Packs & Premium Accessories)
Pokémon TCG: Mega Evolution—Phantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
...> Booster Packs
Pokémon351.2K=9.76%7.79%921.47%
Optimum Nutrition Gold Standard Whey Protein  Muscle Building Powder with Naturally Occurring Glutamine and Amino Acids  Double Rich Chocolate  29 Servings  899 g  Packaging May Vary
Optimum Nutrition Gold Standard Whey Protein Muscle Building Powder with Naturally Occurring Glutamine and Amino Acids Double Rich Chocolate 29 Servings 899 g Packaging May Vary
...> Whey Proteins
Optimum Nutrition338.6K31.38%2.65%9.76%9916.48%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate  Citrate & Malate 90 Vegan Capsules  Triple High Absorption 384mg Elemental  UK Made
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
...> Magnesium
Nutrition Geeks507.3K91.99%9.11%10.43%849.74%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display  faster page turns  adjustable front light and long battery life – 16 GB – With Ads – Black
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black
...> eBook Readers
Amazon443.2K12.93%10.00%7.08%783.66%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon428.8K8.79%9.10%11.66%989.28%
Pokémon TCG: Mega Evolution—Phantasmal Flames Elite Trainer Box (1 Full-Art Promo Card  9 Booster Packs & Premium Accessories)
Pokémon TCG: Mega Evolution—Phantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
...> Booster Packs
Pokémon351.2K=9.76%7.79%921.47%
Optimum Nutrition Gold Standard Whey Protein  Muscle Building Powder with Naturally Occurring Glutamine and Amino Acids  Double Rich Chocolate  29 Servings  899 g  Packaging May Vary
Optimum Nutrition Gold Standard Whey Protein Muscle Building Powder with Naturally Occurring Glutamine and Amino Acids Double Rich Chocolate 29 Servings 899 g Packaging May Vary
...> Whey Proteins
Optimum Nutrition338.6K31.38%2.65%9.76%9916.48%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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