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Best Selling Products & Brands on amazon.co.uk

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for January 1, and read the full analysis below

Last updated : January 1, 2026



Top Brands on amazon.co.uk

Discover which brands are leading on amazon.co.uk. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands
Jan 2026 vs. Jan 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
ASUS1.58%0.79pp6.5M28.08%3.82%131.46%£613.6747.81%
Generic1.17%0.70pp6.1M3.03%1.23%131.41%£469.8147.35%
MSI0.89%0.25pp5.8M15.33%1.73%106.58%£602.9947.67%
LEGO1.96%0.25pp3.4M5.11%3.36%1.35%£596.6928.77%
acer0.32%0.21pp4.1M17.66%3.44%88.67%£4.4040.29%
ASUS1.58%0.79pp6.5M28.08%3.82%131.46%£613.6747.81%
Generic1.17%0.70pp6.1M3.03%1.23%131.41%£469.8147.35%
MSI0.89%0.25pp5.8M15.33%1.73%106.58%£602.9947.67%
LEGO1.96%0.25pp3.4M5.11%3.36%1.35%£596.6928.77%
acer0.32%0.21pp4.1M17.66%3.44%88.67%£4.4040.29%

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Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.co.uk. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
ASUS
Generic
MSI
LEGO
acer

Top selling categories on amazon.co.uk

Explore how different product categories are performing on amazon.co.uk. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance
Jan 2026 vs. Jan 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
Home & Kitchen949.12%16.90%4.87%556.21%
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%
Herbs, Spices & Seasonings922.97%7.70%3.70%< 506.94%
Dried Fruits, Nuts & VegetablesUnlock full list >4.59%0.05%1.56%< 5011.33%
978.52%9.73%4.37%9915.00%
Household Cleaners825.37%10.32%1.87%598.06%
Kitchen Roll, Toilet Roll & Tissues809.99%9.62%8.40%9616.21%
Laundry9919.39%15.20%10.35%639.76%
Cleaning Tools< 506.16%1.59%14.86%944.29%
Papers, Wraps & BagsUnlock full list >16.64%4.34%18.18%906.10%
809.96%1.82%14.35%1001.88%
Dairy, Eggs & Plant-Based Alternatives841.50%2.62%6.82%< 503.86%
Fruit & Vegetables588.78%10.00%5.21%< 505.64%
Meat, Poultry & Game898.19%4.05%16.42%9217.28%
Cooked Meats, Olives & Dips< 506.72%3.70%0.64%< 508.07%
Ready Meals & SoupsUnlock full list >0.52%3.94%5.98%6810.00%
655.31%10.27%1.91%878.04%
Coffee10011.41%6.85%7.77%809.96%
Water532.87%5.99%4.07%< 504.17%
Tea< 505.82%9.34%3.63%8014.20%
Fizzy Drinks875.19%1.84%8.94%990.17%
Energy DrinksUnlock full list >7.31%12.62%9.36%918.65%
980.90%4.44%6.58%861.80%
Spirits755.29%7.67%1.01%937.49%
Beer10010.70%5.71%19.76%696.84%
Wine990.80%4.35%6.71%641.68%
Sparkling Wine & Champagne687.48%4.87%9.83%1004.06%
Pre-mixed & Ready to DrinkUnlock full list >13.57%8.40%17.27%< 508.04%
Toys & Games< 509.65%9.24%7.01%< 506.03%
< 5010.00%9.57%8.49%7115.91%
755.58%1.08%14.21%933.90%
Face983.12%1.07%11.41%862.04%
Body< 5012.21%7.12%7.34%931.13%
Lips667.56%4.98%9.85%884.23%
Hands & Feet802.64%1.63%0.11%9513.58%
Sets & KitsUnlock full list >3.01%1.17%11.28%871.95%
969.05%9.14%5.53%939.98%
Shampoos & Conditioners829.60%3.98%11.09%< 509.61%
Styling Tools1004.66%13.43%6.66%814.33%
Styling Products9310.00%8.61%13.57%10012.73%
Hair Colour997.46%17.95%8.79%728.32%
Hair Styling AccessoriesUnlock full list >3.40%7.81%3.60%589.63%
679.72%6.06%9.32%981.06%
Cleansers< 508.76%9.85%18.22%686.96%
Bath Additives889.85%9.45%10.31%682.30%
Deodorants & Anti-Perspirants< 5015.48%3.42%19.34%< 506.45%
Sets10010.00%8.72%13.22%10012.38%
Bathing AccessoriesUnlock full list >14.18%17.10%7.34%856.97%
532.74%8.69%1.22%7810.28%
Eyes861.38%5.92%4.86%< 506.01%
Face805.26%7.76%0.81%567.72%
Lips928.83%9.85%4.97%< 5016.03%
Body857.94%9.45%9.41%9813.32%
Make-up SetsUnlock full list >9.98%9.65%14.23%< 500.61%
641.13%5.64%5.04%865.85%
Nail Design974.84%1.97%8.66%838.90%
Tools & Accessories941.10%8.61%1.60%792.29%
Nail Treatments951.00%3.01%1.71%8015.62%
Hand & Feet CareUnlock full list >5.51%8.97%1.18%618.85%
5612.21%5.35%16.02%584.72%
729.55%8.05%8.22%< 503.73%
Over-the-Counter Medication9916.69%8.25%9.79%894.28%
Alternative Medicine< 501.02%8.51%1.69%692.38%
First Aid724.45%2.28%8.52%778.77%
Hot & Cold Therapies650.92%3.07%1.79%7015.72%
Sleep & Snoring AidsUnlock full list >3.13%3.35%6.65%527.43%
780.71%19.47%3.34%< 507.37%
Toothbrushes & Accessories946.13%0.94%9.06%789.26%
Toothpastes870.18%5.54%9.13%999.85%
Interdental Cleaning759.47%6.61%18.76%9217.89%
Mouthwashes919.70%4.71%8.91%9914.08%
Denture CareUnlock full list >10.18%3.33%6.61%706.51%
923.51%8.48%8.15%1009.64%
Vitamins609.70%9.66%9.16%< 503.10%
Minerals602.31%1.91%0.42%5513.98%
Amino AcidsUnlock full list >2.47%3.80%7.69%779.80%
Home & Kitchen949.12%16.90%4.87%556.21%
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%

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Top Products on amazon.co.uk

Discover the most-viewed and the best-selling products on amazon.co.uk. See which listings are driving product views, revenue, and units sold.

Top products
Jan 2026 vs. Jan 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn  Loved by Millions  with Bonus Online Exclusive Content
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn Loved by Millions with Bonus Online Exclusive Content
...> Board Games
Big Potato887.4K16.05%1.73%1.92%670.09%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon732.9K69.06%9.10%11.66%989.28%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display  faster page turns  adjustable front light and long battery life – 16 GB – With Ads – Black
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black
...> eBook Readers
Amazon715.6K1.68%10.00%7.08%783.66%
Oral-B iO2 Electric Toothbrush  1 Gentle Care Toothbrush Head  1 Travel Case  1 Travel Refill Holder  Oral B Toothbrush Adults (Night Black)  Designed by Braun  2 Pin Plug
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush Adults (Night Black) Designed by Braun 2 Pin Plug
...> Rotating
Oral-B647.7K=17.32%3.21%913.94%
Echo Pop (Newest gen) | Full sound compact Wi-Fi and Bluetooth smart speaker with Alexa | Charcoal
Echo Pop (Newest gen) | Full sound compact Wi-Fi and Bluetooth smart speaker with Alexa | Charcoal
...> Amazon Devices
Amazon599.1K29.81%10.00%9.48%< 509.99%
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn  Loved by Millions  with Bonus Online Exclusive Content
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn Loved by Millions with Bonus Online Exclusive Content
...> Board Games
Big Potato887.4K16.05%1.73%1.92%670.09%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon732.9K69.06%9.10%11.66%989.28%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display  faster page turns  adjustable front light and long battery life – 16 GB – With Ads – Black
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black
...> eBook Readers
Amazon715.6K1.68%10.00%7.08%783.66%
Oral-B iO2 Electric Toothbrush  1 Gentle Care Toothbrush Head  1 Travel Case  1 Travel Refill Holder  Oral B Toothbrush Adults (Night Black)  Designed by Braun  2 Pin Plug
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush Adults (Night Black) Designed by Braun 2 Pin Plug
...> Rotating
Oral-B647.7K=17.32%3.21%913.94%
Echo Pop (Newest gen) | Full sound compact Wi-Fi and Bluetooth smart speaker with Alexa | Charcoal
Echo Pop (Newest gen) | Full sound compact Wi-Fi and Bluetooth smart speaker with Alexa | Charcoal
...> Amazon Devices
Amazon599.1K29.81%10.00%9.48%< 509.99%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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