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Top Amazon Brands

Best Selling Products & Brands on amazon.co.uk

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on amazon.co.uk

Discover which brands are leading on amazon.co.uk. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	3.39%	1.35pp	19.6M	0.76%	4.08%	26.23%	£327.76	24.72%
Lenovo	0.44%	0.30pp	18.6M	0.23%	2.53%	20.31%	£165.42	4.11%
LEGO	0.88%	0.24pp	11.1M	0.49%	3.83%	12.39%	£182.22	4.14%
MSI	0.63%	0.22pp	16.5M	0.72%	3.95%	25.47%	£183.18	15.56%
Oral-B	0.57%	0.21pp	17.9M	0.28%	3.79%	25.36%	£94.95	18.83%
Apple	3.39%	1.35pp	19.6M	0.76%	4.08%	26.23%	£327.76	24.72%
Lenovo	0.44%	0.30pp	18.6M	0.23%	2.53%	20.31%	£165.42	4.11%
LEGO	0.88%	0.24pp	11.1M	0.49%	3.83%	12.39%	£182.22	4.14%
MSI	0.63%	0.22pp	16.5M	0.72%	3.95%	25.47%	£183.18	15.56%
Oral-B	0.57%	0.21pp	17.9M	0.28%	3.79%	25.36%	£94.95	18.83%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.co.uk. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

Lenovo

LEGO

MSI

Oral-B

Top selling categories on amazon.co.uk

Explore how different product categories are performing on amazon.co.uk. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	1.16%	3.02%	6.60%	63	4.15%
	61	12.98%	5.94%	9.85%	< 50	4.03%
Snacks & Sweets	54	10.00%	0.31%	3.08%	91	8.25%
Baking Supplies	90	3.12%	9.59%	6.88%	99	9.58%
Herbs, Spices & Seasonings	92	2.97%	7.70%	3.70%	< 50	6.94%
Dried Fruits, Nuts & Vegetables	72	4.59%	0.05%	1.56%	< 50	11.33%
Tinned & Jarred Food	Unlock full list >	3.67%	7.98%	3.32%	100	9.56%
	97	8.52%	9.73%	4.37%	99	15.00%
Household Cleaners	82	5.37%	10.32%	1.87%	59	8.06%
Kitchen Roll, Toilet Roll & Tissues	80	9.99%	9.62%	8.40%	96	16.21%
Laundry	99	19.39%	15.20%	10.35%	63	9.76%
Cleaning Tools	< 50	6.16%	1.59%	14.86%	94	4.29%
Papers, Wraps & Bags	Unlock full list >	16.64%	4.34%	18.18%	90	6.10%
	80	9.96%	1.82%	14.35%	100	1.88%
Dairy, Eggs & Plant-Based Alternatives	84	1.50%	2.62%	6.82%	< 50	3.86%
Fruit & Vegetables	58	8.78%	10.00%	5.21%	< 50	5.64%
Meat, Poultry & Game	89	8.19%	4.05%	16.42%	92	17.28%
Cooked Meats, Olives & Dips	< 50	6.72%	3.70%	0.64%	< 50	8.07%
Ready Meals & Soups	Unlock full list >	0.52%	3.94%	5.98%	68	10.00%
	65	5.31%	10.27%	1.91%	87	8.04%
Coffee	100	11.41%	6.85%	7.77%	80	9.96%
Water	53	2.87%	5.99%	4.07%	< 50	4.17%
Fizzy Drinks	87	5.19%	1.84%	8.94%	99	0.17%
Tea	< 50	5.82%	9.34%	3.63%	80	14.20%
Beverage Syrups & Concentrates	Unlock full list >	8.85%	5.87%	7.91%	< 50	9.97%
	98	0.90%	4.44%	6.58%	86	1.80%
Spirits	75	5.29%	7.67%	1.01%	93	7.49%
Beer	100	10.70%	5.71%	19.76%	69	6.84%
Wine	99	0.80%	4.35%	6.71%	64	1.68%
Sparkling Wine & Champagne	68	7.48%	4.87%	9.83%	100	4.06%
Pre-mixed & Ready to Drink	Unlock full list >	13.57%	8.40%	17.27%	< 50	8.04%
Home & Kitchen	94	9.12%	16.90%	4.87%	55	6.21%
	56	12.21%	5.35%	16.02%	58	4.72%
	72	9.55%	8.05%	8.22%	< 50	3.73%
Over-the-Counter Medication	99	16.69%	8.25%	9.79%	89	4.28%
First Aid	72	4.45%	2.28%	8.52%	77	8.77%
Alternative Medicine	< 50	1.02%	8.51%	1.69%	69	2.38%
Ear Care	90	5.71%	8.15%	10.79%	99	14.13%
Foot Care	Unlock full list >	5.74%	9.09%	0.86%	89	8.72%
	92	3.51%	8.48%	8.15%	100	9.64%
Vitamins	60	9.70%	9.66%	9.16%	< 50	3.10%
Amino Acids	81	2.47%	3.80%	7.69%	77	9.80%
Minerals	Unlock full list >	2.31%	1.91%	0.42%	55	13.98%
	78	0.71%	19.47%	3.34%	< 50	7.37%
Toothbrushes & Accessories	94	6.13%	0.94%	9.06%	78	9.26%
Interdental Cleaning	75	9.47%	6.61%	18.76%	92	17.89%
Toothpastes	87	0.18%	5.54%	9.13%	99	9.85%
Mouthwashes	91	9.70%	4.71%	8.91%	99	14.08%
Denture Care	Unlock full list >	10.18%	3.33%	6.61%	70	6.51%
	< 50	10.00%	9.57%	8.49%	71	15.91%
	75	5.58%	1.08%	14.21%	93	3.90%
Face	98	3.12%	1.07%	11.41%	86	2.04%
Body	< 50	12.21%	7.12%	7.34%	93	1.13%
Sun Care & Tanning	93	15.80%	2.97%	11.99%	52	9.41%
Hands & Feet	80	2.64%	1.63%	0.11%	95	13.58%
Lips	Unlock full list >	7.56%	4.98%	9.85%	88	4.23%
	96	9.05%	9.14%	5.53%	93	9.98%
Shampoos & Conditioners	82	9.60%	3.98%	11.09%	< 50	9.61%
Styling Products	93	10.00%	8.61%	13.57%	100	12.73%
Hair Styling Accessories	< 50	3.40%	7.81%	3.60%	58	9.63%
Styling Tools	100	4.66%	13.43%	6.66%	81	4.33%
Hair Colour	Unlock full list >	7.46%	17.95%	8.79%	72	8.32%
	53	2.74%	8.69%	1.22%	78	10.28%
Eyes	86	1.38%	5.92%	4.86%	< 50	6.01%
Face	80	5.26%	7.76%	0.81%	56	7.72%
Body	85	7.94%	9.45%	9.41%	98	13.32%
Lips	92	8.83%	9.85%	4.97%	< 50	16.03%
Make-up Sets	Unlock full list >	9.98%	9.65%	14.23%	< 50	0.61%
	67	9.72%	6.06%	9.32%	98	1.06%
Cleansers	< 50	8.76%	9.85%	18.22%	68	6.96%
Deodorants & Anti-Perspirants	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Bathing Accessories	81	14.18%	17.10%	7.34%	85	6.97%
Bath Additives	88	9.85%	9.45%	10.31%	68	2.30%
Sets	Unlock full list >	10.00%	8.72%	13.22%	100	12.38%
	64	1.13%	5.64%	5.04%	86	5.85%
Nail Design	97	4.84%	1.97%	8.66%	83	8.90%
Tools & Accessories	94	1.10%	8.61%	1.60%	79	2.29%
Nail Treatments	95	1.00%	3.01%	1.71%	80	15.62%
Hand & Feet Care	Unlock full list >	5.51%	8.97%	1.18%	61	8.85%
	98	4.22%	9.23%	7.03%	99	6.05%
	77	15.83%	18.54%	9.88%	93	4.78%
Accessories	99	16.53%	0.29%	18.01%	98	19.89%
Mobile Phones & Smartphones	80	0.34%	4.10%	3.14%	58	17.38%
SIM Cards	Unlock full list >	0.34%	3.98%	7.29%	63	1.18%
	62	3.41%	6.41%	3.36%	< 50	4.90%
Disposable Batteries	82	3.68%	8.48%	3.17%	< 50	7.30%
Rechargeable Batteries	100	1.59%	9.83%	4.86%	95	15.84%
Battery Chargers	99	2.87%	8.65%	1.12%	88	10.14%
Battery & Charger Sets	70	0.91%	3.31%	6.43%	< 50	4.36%
Battery Holders	Unlock full list >	5.99%	0.57%	11.31%	82	12.14%
	73	8.94%	9.81%	5.35%	76	4.17%
Accessories	61	1.12%	8.64%	1.58%	56	15.46%
TVs	99	19.56%	8.51%	11.60%	83	9.61%
Projectors	51	19.05%	8.53%	8.81%	62	0.24%
DVD Players & Recorders	98	6.42%	13.23%	7.91%	< 50	7.11%
Blu-ray Players & Recorders	Unlock full list >	13.35%	8.19%	17.49%	55	7.95%
	89	2.95%	13.91%	2.12%	51	11.74%
Headphones & Earphones	96	8.23%	16.08%	10.00%	94	1.58%
Cases	< 50	9.96%	9.12%	11.74%	54	1.27%
Adapters	100	15.75%	18.63%	9.89%	93	4.83%
Earpads	91	9.96%	8.26%	14.64%	88	13.79%
Headphone Amplifiers	Unlock full list >	9.68%	7.17%	17.51%	< 50	3.25%
	92	16.03%	12.70%	18.52%	90	5.59%
Accessories	< 50	8.32%	6.07%	9.99%	91	6.03%
Surveillance Cameras	88	4.13%	6.95%	2.39%	< 50	5.93%
Film Cameras	84	11.99%	6.55%	2.28%	89	9.47%
Tripods & Monopods	78	0.40%	6.59%	6.86%	93	9.46%
Digital Cameras	Unlock full list >	7.27%	9.96%	2.39%	81	0.93%
	86	1.16%	3.02%	6.60%	63	4.15%
	61	12.98%	5.94%	9.85%	< 50	4.03%
Snacks & Sweets	54	10.00%	0.31%	3.08%	91	8.25%
Baking Supplies	90	3.12%	9.59%	6.88%	99	9.58%
Herbs, Spices & Seasonings	92	2.97%	7.70%	3.70%	< 50	6.94%
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Top Products on amazon.co.uk

Discover the most-viewed and the best-selling products on amazon.co.uk. See which listings are driving product views, revenue, and units sold.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 7.6L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cooks 4-6 Portions Non-Stick Dishwasher Safe Baskets Black AF300UK	...> Air Fryers	Ninja	765.1K	77.22%	1.96%	0.20%	< 50	4.96%
Philips 5400 Series Bean to Cup Coffee Machine – 12 Coffee Varieties LatteGo Milk Frother Fastest-to-Clean Ceramic Grinder Fully Automatic Espresso & Cappuccino maker – Black Silver (EP5446/70)	...> Bean-to-Cup Coffee Machines	PHILIPS	764.1K	=	5.87%	10.18%	< 50	9.72%
Amazon Fire TV Stick 4K supports Wi-Fi 6 Dolby Vision/Atmos HDR10+	...> Streaming Clients	Amazon	674.8K	=	9.90%	2.19%	69	4.80%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	632.5K	=	19.34%	6.84%	76	9.82%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made (Packaging Design May Vary)	...> Magnesium	Nutrition Geeks	615.7K	=	0.15%	7.44%	< 50	12.11%
Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 7.6L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cooks 4-6 Portions Non-Stick Dishwasher Safe Baskets Black AF300UK	...> Air Fryers	Ninja	765.1K	77.22%	1.96%	0.20%	< 50	4.96%
Philips 5400 Series Bean to Cup Coffee Machine – 12 Coffee Varieties LatteGo Milk Frother Fastest-to-Clean Ceramic Grinder Fully Automatic Espresso & Cappuccino maker – Black Silver (EP5446/70)	...> Bean-to-Cup Coffee Machines	PHILIPS	764.1K	=	5.87%	10.18%	< 50	9.72%
Amazon Fire TV Stick 4K supports Wi-Fi 6 Dolby Vision/Atmos HDR10+	...> Streaming Clients	Amazon	674.8K	=	9.90%	2.19%	69	4.80%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	632.5K	=	19.34%	6.84%	76	9.82%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made (Packaging Design May Vary)	...> Magnesium	Nutrition Geeks	615.7K	=	0.15%	7.44%	< 50	12.11%
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Top-level analysis for amazon.co.uk

In 2025-11-01T00:00:00, amazon.co.uk generated £7.7B in total revenue.

Top brands include – Apple, Lenovo, and LEGO – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 7.6L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cooks 4-6 Portions Non-Stick Dishwasher Safe Baskets Black AF300UK, which is the most sought-after item on the marketplace.