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Best Selling Home & Kitchen Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Home & Kitchen in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Home & Kitchen category

See which brands are leading the Home & Kitchen category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Apr 2026 vs. Apr 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Generic1.02%0.67pp4.9M148.04%5.11%31.52%£27.0313.41%
YONISEE0.38%0.33pp4.4M112.31%2.04%17.58%£7.197.20%
Dyson0.64%0.26pp1.5M0.16%5.08%30.07%£24.934.58%
ComfoRest, Bedding & Upholstery Innovation Leader0.30%0.26pp4.9M107.08%5.01%17.06%£5.3613.37%
Steelcase0.27%0.25pp1.6M123.94%1.29%23.21%£26.9413.25%
Generic1.02%0.67pp4.9M148.04%5.11%31.52%£27.0313.41%
YONISEE0.38%0.33pp4.4M112.31%2.04%17.58%£7.197.20%
Dyson0.64%0.26pp1.5M0.16%5.08%30.07%£24.934.58%
ComfoRest, Bedding & Upholstery Innovation Leader0.30%0.26pp4.9M107.08%5.01%17.06%£5.3613.37%
Steelcase0.27%0.25pp1.6M123.94%1.29%23.21%£26.9413.25%

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Channels Breakdown & Performance

Understand where the top brands in the Home & Kitchen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Generic
YONISEE
Dyson
ComfoRest, Bedding & Upholstery Innovation Leader
Steelcase

Top selling sub-categories in the Home & Kitchen category

Explore the breakdown of sub-categories within the Home & Kitchen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Apr 2026 vs. Apr 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
No Data to Display

Top Products on the Home & Kitchen Category

Discover the most-viewed products in the Home & Kitchen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Apr 2026 vs. Apr 2025
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
...> Air Fryers
Ninja189.4K36.97%6.36%5.09%789.69%
Office Chair - Ergonomic Desk Chair with Lumbar Support Headrest Adjustable Padded Flip-up Armrests Comfy Seat Cushion High Back Executive Manager Chair For Home Office
Office Chair - Ergonomic Desk Chair with Lumbar Support Headrest Adjustable Padded Flip-up Armrests Comfy Seat Cushion High Back Executive Manager Chair For Home Office
...> Desk Chairs
YONISEE168.9K=8.73%0.33%< 508.76%
Sage - The Barista Express - Bean to Cup Coffee Machine with Grinder and Manual Milk Frother - 16 Grind Settings 15 Bar Pump PID Temp Control - With Temperature Control Jug Black Truffle
Sage - The Barista Express - Bean to Cup Coffee Machine with Grinder and Manual Milk Frother - 16 Grind Settings 15 Bar Pump PID Temp Control - With Temperature Control Jug Black Truffle
...> Bean-to-Cup Coffee Machines
Sage166.2K81.61%5.74%5.23%537.31%
Ninja Air Fryer PRO 4.7L Single Drawer 4-in-1 Air Fry Roast Reheat Dehydrate Cooks 1-2 Portions Digital Cook From Frozen Non-Stick Drawer & Crisper Basket 2000W Black AF140UKBRN
Ninja Air Fryer PRO 4.7L Single Drawer 4-in-1 Air Fry Roast Reheat Dehydrate Cooks 1-2 Portions Digital Cook From Frozen Non-Stick Drawer & Crisper Basket 2000W Black AF140UKBRN
...> Air Fryers
Ninja159.4K20.49%6.76%0.57%711.50%
Ninja Foodi MAX Dual Zone Digital AirFryer 2 Drawers 9.5L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cook 8 Portions Non-Stick Dishwasher Safe Baskets Black AF400UK
Ninja Foodi MAX Dual Zone Digital AirFryer 2 Drawers 9.5L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cook 8 Portions Non-Stick Dishwasher Safe Baskets Black AF400UK
...> Air Fryers
Ninja156.2K35.67%5.83%6.95%< 5016.18%
Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
...> Air Fryers
Ninja189.4K36.97%6.36%5.09%789.69%
Office Chair - Ergonomic Desk Chair with Lumbar Support Headrest Adjustable Padded Flip-up Armrests Comfy Seat Cushion High Back Executive Manager Chair For Home Office
Office Chair - Ergonomic Desk Chair with Lumbar Support Headrest Adjustable Padded Flip-up Armrests Comfy Seat Cushion High Back Executive Manager Chair For Home Office
...> Desk Chairs
YONISEE168.9K=8.73%0.33%< 508.76%
Sage - The Barista Express - Bean to Cup Coffee Machine with Grinder and Manual Milk Frother - 16 Grind Settings 15 Bar Pump PID Temp Control - With Temperature Control Jug Black Truffle
Sage - The Barista Express - Bean to Cup Coffee Machine with Grinder and Manual Milk Frother - 16 Grind Settings 15 Bar Pump PID Temp Control - With Temperature Control Jug Black Truffle
...> Bean-to-Cup Coffee Machines
Sage166.2K81.61%5.74%5.23%537.31%
Ninja Air Fryer PRO 4.7L Single Drawer 4-in-1 Air Fry Roast Reheat Dehydrate Cooks 1-2 Portions Digital Cook From Frozen Non-Stick Drawer & Crisper Basket 2000W Black AF140UKBRN
Ninja Air Fryer PRO 4.7L Single Drawer 4-in-1 Air Fry Roast Reheat Dehydrate Cooks 1-2 Portions Digital Cook From Frozen Non-Stick Drawer & Crisper Basket 2000W Black AF140UKBRN
...> Air Fryers
Ninja159.4K20.49%6.76%0.57%711.50%
Ninja Foodi MAX Dual Zone Digital AirFryer 2 Drawers 9.5L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cook 8 Portions Non-Stick Dishwasher Safe Baskets Black AF400UK
Ninja Foodi MAX Dual Zone Digital AirFryer 2 Drawers 9.5L 6-in-1 Uses No Oil Air Fry Max Crisp Roast Bake Reheat Dehydrate Cook 8 Portions Non-Stick Dishwasher Safe Baskets Black AF400UK
...> Air Fryers
Ninja156.2K35.67%5.83%6.95%< 5016.18%

What’s selling—and why

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Top-level analysis of the Home & Kitchen category on amazon.co.uk

During 2026-04-01T00:00:00, the Home & Kitchen category on amazon.co.uk generated a total revenue of £669M.

The leading brands in this category are Generic, YONISEE, and Dyson, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP, and it's the best-selling item in the category.