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Best Selling Play Figures Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Play Figures in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Play Figures category

See which brands are leading the Play Figures category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Apr 2026 vs. Apr 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Transformers9.33%3.16pp370K15.45%5.36%55.55%£40.9931.06%
TAMASHII NATIONS3.70%2.80pp308.6K1.13%5.11%29.70%£38.9119.75%
SCHLEICH3.57%1.82pp181.2K6.83%1.47%21.38%£34.9530.89%
BANDAI2.50%1.27pp369.7K11.25%5.34%54.72%£2.758.82%
Hasbro1.68%0.91pp225.3K13.36%5.16%55.54%£17.133.49%
Transformers9.33%3.16pp370K15.45%5.36%55.55%£40.9931.06%
TAMASHII NATIONS3.70%2.80pp308.6K1.13%5.11%29.70%£38.9119.75%
SCHLEICH3.57%1.82pp181.2K6.83%1.47%21.38%£34.9530.89%
BANDAI2.50%1.27pp369.7K11.25%5.34%54.72%£2.758.82%
Hasbro1.68%0.91pp225.3K13.36%5.16%55.54%£17.133.49%

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Channels Breakdown & Performance

Understand where the top brands in the Play Figures category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Transformers
TAMASHII NATIONS
SCHLEICH
BANDAI
Hasbro

Top selling sub-categories in the Play Figures category

Explore the breakdown of sub-categories within the Play Figures category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Apr 2026 vs. Apr 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
Action Figures1007.67%9.27%12.31%829.19%
Animals7918.71%2.57%9.87%1009.19%
Playsets8915.44%1.70%8.75%9914.84%
Dinosaurs & Prehistoric CreaturesUnlock full list >2.00%2.04%7.14%983.42%
Action Figures1007.67%9.27%12.31%829.19%
Animals7918.71%2.57%9.87%1009.19%
Playsets8915.44%1.70%8.75%9914.84%
Dinosaurs & Prehistoric CreaturesUnlock full list >2.00%2.04%7.14%983.42%
Action Figures1007.67%9.27%12.31%829.19%

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Top Products on the Play Figures Category

Discover the most-viewed products in the Play Figures category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Apr 2026 vs. Apr 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Royale High Surprise Locker 2-Pack - (2) Series 1 Dolls Mystery Backpacks and Lockers - Virtual Item Code for Starlight Bow Included - Ages 5+
Royale High Surprise Locker 2-Pack - (2) Series 1 Dolls Mystery Backpacks and Lockers - Virtual Item Code for Starlight Bow Included - Ages 5+
...> Playsets
Royale High31.9K=0.27%4.99%744.93%
Dreamon Take Apart Dinosaur Toys for Kids with Storage Box Electric Drill DIY Construction Build Set Educational STEM for Boys Girls 3 Years and Up
Dreamon Take Apart Dinosaur Toys for Kids with Storage Box Electric Drill DIY Construction Build Set Educational STEM for Boys Girls 3 Years and Up
...> Dinosaurs & Prehistoric Creatures
Dreamon21K13.72%19.17%2.81%< 505.47%
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixar's Toy Story 39cm/15” Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixar's Toy Story 39cm/15” Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
...> Action Figures
Disney Store18K=12.72%0.72%< 509.68%
Mini Brands Fashion Series 4 2 Pack by ZURU – Novelty Unboxing Collectible Toy with 5 Mystery Mini Fashion Bags Shoes & Accessories 80+ Styles to Collect Ages 3+ Kids Teens & Adults
Mini Brands Fashion Series 4 2 Pack by ZURU – Novelty Unboxing Collectible Toy with 5 Mystery Mini Fashion Bags Shoes & Accessories 80+ Styles to Collect Ages 3+ Kids Teens & Adults
...> Action Figures
Mini Brands16.3K=9.01%3.72%954.89%
YOLOPARK Scourge Transformer Toys Transformers Rise of The Beasts Action Figure Highly Articulated 8.66 Inch No Converting Model Kit Great Collection Birthday Gifts for Men Women (Scourge)
YOLOPARK Scourge Transformer Toys Transformers Rise of The Beasts Action Figure Highly Articulated 8.66 Inch No Converting Model Kit Great Collection Birthday Gifts for Men Women (Scourge)
...> Action Figures
YOLOPARK16.1K=9.99%7.50%< 5010.00%
Royale High Surprise Locker 2-Pack - (2) Series 1 Dolls Mystery Backpacks and Lockers - Virtual Item Code for Starlight Bow Included - Ages 5+
Royale High Surprise Locker 2-Pack - (2) Series 1 Dolls Mystery Backpacks and Lockers - Virtual Item Code for Starlight Bow Included - Ages 5+
...> Playsets
Royale High31.9K=0.27%4.99%744.93%
Dreamon Take Apart Dinosaur Toys for Kids with Storage Box Electric Drill DIY Construction Build Set Educational STEM for Boys Girls 3 Years and Up
Dreamon Take Apart Dinosaur Toys for Kids with Storage Box Electric Drill DIY Construction Build Set Educational STEM for Boys Girls 3 Years and Up
...> Dinosaurs & Prehistoric Creatures
Dreamon21K13.72%19.17%2.81%< 505.47%
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixar's Toy Story 39cm/15” Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixar's Toy Story 39cm/15” Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
...> Action Figures
Disney Store18K=12.72%0.72%< 509.68%
Mini Brands Fashion Series 4 2 Pack by ZURU – Novelty Unboxing Collectible Toy with 5 Mystery Mini Fashion Bags Shoes & Accessories 80+ Styles to Collect Ages 3+ Kids Teens & Adults
Mini Brands Fashion Series 4 2 Pack by ZURU – Novelty Unboxing Collectible Toy with 5 Mystery Mini Fashion Bags Shoes & Accessories 80+ Styles to Collect Ages 3+ Kids Teens & Adults
...> Action Figures
Mini Brands16.3K=9.01%3.72%954.89%
YOLOPARK Scourge Transformer Toys Transformers Rise of The Beasts Action Figure Highly Articulated 8.66 Inch No Converting Model Kit Great Collection Birthday Gifts for Men Women (Scourge)
YOLOPARK Scourge Transformer Toys Transformers Rise of The Beasts Action Figure Highly Articulated 8.66 Inch No Converting Model Kit Great Collection Birthday Gifts for Men Women (Scourge)
...> Action Figures
YOLOPARK16.1K=9.99%7.50%< 5010.00%

What’s selling—and why

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Top-level analysis of the Play Figures category on amazon.co.uk

During 2026-04-01T00:00:00, the Play Figures category on amazon.co.uk generated a total revenue of £8.7M.

The leading brands in this category are Transformers, TAMASHII NATIONS, and SCHLEICH, which stand out in terms of revenue and consumer engagement.

The top-performing product was Royale High Surprise Locker 2-Pack - (2) Series 1 Dolls Mystery Backpacks and Lockers - Virtual Item Code for Starlight Bow Included - Ages 5+, and it's the best-selling item in the category.