Best Selling Needlework Brands on Amazon

See the full list of Market Leaders In Amazon Needlework for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Needlework category

See which brands are leading the Needlework category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
CYANFOUR	2.91%	1.82pp	147.8K	211.43%	9.65%	18.88%	$14.77	5.70%
Sew Tech	2.86%	1.63pp	102K	186.08%	1.61%	6.46%	$7.37	4.46%
Nurge	1.85%	0.86pp	109.3K	176.26%	5.42%	16.12%	$0.69	5.27%
JINUPHION	0.83%	0.82pp	142.9K	206.92%	7.76%	6.27%	$2.02	5.06%
BESGEER	2.81%	0.77pp	94.2K	139.67%	7.47%	0.11%	$12.13	4.76%
CYANFOUR	2.91%	1.82pp	147.8K	211.43%	9.65%	18.88%	$14.77	5.70%
Sew Tech	2.86%	1.63pp	102K	186.08%	1.61%	6.46%	$7.37	4.46%
Nurge	1.85%	0.86pp	109.3K	176.26%	5.42%	16.12%	$0.69	5.27%
JINUPHION	0.83%	0.82pp	142.9K	206.92%	7.76%	6.27%	$2.02	5.06%
BESGEER	2.81%	0.77pp	94.2K	139.67%	7.47%	0.11%	$12.13	4.76%
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Channels Breakdown & Performance

Understand where the top brands in the Needlework category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

CYANFOUR

Sew Tech

Nurge

JINUPHION

BESGEER

Top selling sub-categories in the Needlework category

Explore the breakdown of sub-categories within the Needlework category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	9.97%	10.99%	9.88%	79	2.76%
Kits	99	1.46%	6.02%	4.80%	88	6.06%
Hoops	Unlock full list >	6.69%	8.72%	1.30%	< 50	10.39%
	69	9.55%	10.00%	0.53%	99	8.46%
Stamped Kits	100	2.77%	1.12%	7.61%	78	2.68%
Counted Kits	83	4.54%	1.03%	8.61%	97	0.68%
Aida Cloth	100	1.62%	5.01%	5.68%	70	2.61%
Patterns	Unlock full list >	0.99%	8.48%	7.20%	98	2.41%
	60	3.60%	6.55%	3.10%	< 50	5.16%
Yarn Needles	< 50	19.86%	11.49%	9.18%	< 50	8.97%
Blank Canvas	100	0.24%	5.99%	9.85%	86	5.94%
Patterned Canvas	51	15.83%	4.37%	10.00%	57	4.32%
Kits	Unlock full list >	8.96%	14.16%	1.04%	97	9.22%
	76	9.39%	7.74%	7.45%	52	4.24%
Kits	98	9.83%	8.71%	10.13%	99	2.43%
Wool Roving	68	17.29%	17.07%	9.71%	88	3.92%
Tools	100	8.68%	10.00%	4.92%	93	4.18%
Needles	Unlock full list >	10.00%	9.41%	12.90%	70	0.41%
	51	8.29%	16.74%	9.66%	75	3.72%
Punch Needle Supplies	97	7.83%	9.43%	15.40%	84	9.57%
Rug Punch Supplies	Unlock full list >	6.62%	8.74%	12.57%	94	12.32%
	100	9.97%	10.99%	9.88%	79	2.76%
Kits	99	1.46%	6.02%	4.80%	88	6.06%
Hoops	Unlock full list >	6.69%	8.72%	1.30%	< 50	10.39%
	69	9.55%	10.00%	0.53%	99	8.46%
Stamped Kits	100	2.77%	1.12%	7.61%	78	2.68%
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Top Products on the Needlework Category

Discover the most-viewed products in the Needlework category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
CYANFOUR Embroidery Kit for Beginners 4 Stages to Learn 38 Stitches with Step-by-Step Instructions and Clear Videos Includes Multiple Accessories Gift for Craft Lovers.	...> Kits	CYANFOUR	87K	281.07%	4.19%	8.96%	63	17.48%
ASUS TUF Gaming Series 5 24.5” 1080P Monitor (VG259QM5A) – Full HD Fast-IPS 240Hz 0.3ms G-SYNC Compatible FreeSync Premium 99% sRGB DisplayWidget Gaming AI 3 yr Warranty	...> Rug Punch Supplies	ASUS	66.9K	=	7.51%	7.03%	< 50	4.70%
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults Easy to Learn Floral Embroidery Patterns from Video & Instruction Needlepoint Kits for Adults Include Embroidery Hoop Colorful Threads Tools	...> Kits	CYANFOUR	37.1K	196.73%	7.87%	5.25%	< 50	10.22%
Bupete 25 Pcs Yarn Needles Set Tapestry Needle Crochet Needles for Yarn Plastic Large Eye Sewing Needles Curved Darning Needles Knitting Needles for Sewing Knitting Crochet	...> Yarn Needles	Bupete	34.8K	=	2.57%	12.38%	91	2.91%
ETSPIL Embroidery Kit for Beginners & Adults 3-Pack 33-Stitch Practice Samplers Pre-Stamped Patterns 7.8 inch Hoop Floss & Needles Step-by-Step Guide and Video Tutorials DIY Needlework Gift	...> Kits	ETSPIL	33.4K	41.95%	9.94%	0.99%	60	1.94%
CYANFOUR Embroidery Kit for Beginners 4 Stages to Learn 38 Stitches with Step-by-Step Instructions and Clear Videos Includes Multiple Accessories Gift for Craft Lovers.	...> Kits	CYANFOUR	87K	281.07%	4.19%	8.96%	63	17.48%
ASUS TUF Gaming Series 5 24.5” 1080P Monitor (VG259QM5A) – Full HD Fast-IPS 240Hz 0.3ms G-SYNC Compatible FreeSync Premium 99% sRGB DisplayWidget Gaming AI 3 yr Warranty	...> Rug Punch Supplies	ASUS	66.9K	=	7.51%	7.03%	< 50	4.70%
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults Easy to Learn Floral Embroidery Patterns from Video & Instruction Needlepoint Kits for Adults Include Embroidery Hoop Colorful Threads Tools	...> Kits	CYANFOUR	37.1K	196.73%	7.87%	5.25%	< 50	10.22%
Bupete 25 Pcs Yarn Needles Set Tapestry Needle Crochet Needles for Yarn Plastic Large Eye Sewing Needles Curved Darning Needles Knitting Needles for Sewing Knitting Crochet	...> Yarn Needles	Bupete	34.8K	=	2.57%	12.38%	91	2.91%
ETSPIL Embroidery Kit for Beginners & Adults 3-Pack 33-Stitch Practice Samplers Pre-Stamped Patterns 7.8 inch Hoop Floss & Needles Step-by-Step Guide and Video Tutorials DIY Needlework Gift	...> Kits	ETSPIL	33.4K	41.95%	9.94%	0.99%	60	1.94%
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Top-level analysis of the Needlework category on amazon.com

During 2026-04-01T00:00:00, the Needlework category on amazon.com generated a total revenue of $7.2M.

The leading brands in this category are CYANFOUR, Sew Tech, and Nurge, which stand out in terms of revenue and consumer engagement.

The top-performing product was CYANFOUR Embroidery Kit for Beginners 4 Stages to Learn 38 Stitches with Step-by-Step Instructions and Clear Videos Includes Multiple Accessories Gift for Craft Lovers., and it's the best-selling item in the category.