Best Selling Sewing Brands on Amazon

See the full list of Market Leaders In Amazon Sewing for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Sewing category

See which brands are leading the Sewing category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bernette	1.03%	0.59pp	44.1K	118.44%	3.13%	13.59%	$852.98	16.46%
BEADSLAND	1.22%	0.53pp	10.3K	118.43%	3.01%	2.94%	$510.92	11.77%
smartstitch	1.52%	0.45pp	40.9K	90.05%	2.94%	9.37%	$24.33	1.03%
Worthofbest	0.80%	0.43pp	31.6K	107.56%	2.68%	12.84%	$828.42	15.68%
Poolin	1.10%	0.28pp	10.8K	66.00%	2.56%	12.90%	$694.05	15.11%
Bernette	1.03%	0.59pp	44.1K	118.44%	3.13%	13.59%	$852.98	16.46%
BEADSLAND	1.22%	0.53pp	10.3K	118.43%	3.01%	2.94%	$510.92	11.77%
smartstitch	1.52%	0.45pp	40.9K	90.05%	2.94%	9.37%	$24.33	1.03%
Worthofbest	0.80%	0.43pp	31.6K	107.56%	2.68%	12.84%	$828.42	15.68%
Poolin	1.10%	0.28pp	10.8K	66.00%	2.56%	12.90%	$694.05	15.11%
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Channels Breakdown & Performance

Understand where the top brands in the Sewing category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bernette

BEADSLAND

smartstitch

Worthofbest

Poolin

Top selling sub-categories in the Sewing category

Explore the breakdown of sub-categories within the Sewing category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	90	11.60%	16.92%	3.28%	100	9.72%
	87	1.32%	5.85%	4.91%	< 50	5.97%
Buttons	92	7.75%	9.86%	2.60%	75	1.90%
Zippers	80	14.11%	17.17%	7.31%	95	2.21%
Interlocking Tape	< 50	3.66%	8.46%	3.18%	68	7.29%
Buckles	< 50	10.00%	9.44%	13.02%	< 50	0.31%
Snaps	Unlock full list >	16.97%	11.44%	8.38%	< 50	0.04%
	91	15.28%	6.26%	14.26%	97	3.66%
Tape Measures & Rulers	91	3.54%	10.50%	5.74%	98	9.90%
Marking & Tracing Tools	95	18.21%	8.78%	17.91%	59	0.88%
Threaders	79	8.78%	13.98%	0.89%	54	9.17%
Repair Patches	90	3.62%	2.93%	0.27%	99	8.48%
Rotary Cutters	Unlock full list >	9.92%	9.05%	9.17%	97	13.48%
	< 50	6.48%	15.72%	8.08%	67	8.98%
Pins	61	7.93%	9.45%	3.32%	84	13.30%
Pincushions	Unlock full list >	9.32%	9.99%	19.53%	< 50	4.97%
Heat Transfer Film	94	19.68%	11.67%	9.14%	78	8.92%
	51	6.44%	11.49%	1.01%	77	8.47%
Sharps	88	14.62%	6.35%	9.96%	91	5.45%
Beading	75	9.53%	10.00%	18.42%	92	4.02%
Quilting	92	8.86%	9.86%	5.03%	94	16.14%
Embroidery & Crewel	Unlock full list >	17.48%	8.98%	9.68%	< 50	3.81%
	78	3.85%	9.87%	1.30%	100	10.79%
Ribbons	87	19.17%	0.92%	16.95%	97	8.00%
Iron-on Transfers	68	2.57%	5.87%	5.88%	88	19.43%
	99	9.77%	13.39%	6.68%	70	4.31%
Embroidered Appliqué	70	13.97%	4.81%	7.45%	98	4.89%
Beaded Appliqué	96	11.17%	2.39%	8.49%	76	2.47%
Lace Appliqué	Unlock full list >	10.00%	0.48%	16.21%	< 50	8.32%
	64	8.26%	19.87%	3.08%	< 50	7.53%
Rhinestones	< 50	17.10%	14.18%	8.42%	< 50	8.13%
Sequins	Unlock full list >	9.45%	10.00%	18.87%	99	4.40%
Tassels	Unlock full list >	7.47%	9.19%	2.54%	96	12.13%
	69	8.64%	2.26%	18.87%	99	7.25%
Cutting Mats	91	8.89%	9.87%	5.10%	100	16.27%
Notions	< 50	9.90%	9.85%	7.78%	67	17.96%
Batting	82	17.59%	16.99%	8.66%	58	9.93%
	< 50	9.80%	8.69%	9.45%	53	12.18%
Rulers	Unlock full list >	8.35%	0.89%	9.57%	100	9.70%
	98	17.72%	3.43%	17.10%	60	5.54%
Templates	< 50	5.75%	1.25%	8.95%	61	9.12%
Stencils	Unlock full list >	3.20%	6.34%	6.74%	80	18.46%
	100	2.89%	9.97%	0.20%	79	9.35%
Sewing	93	9.59%	6.72%	13.31%	52	3.06%
	< 50	10.87%	5.87%	19.94%	55	6.92%
Floss	99	11.82%	17.36%	9.97%	89	6.86%
Embroidery Machine Thread	Unlock full list >	9.89%	7.90%	15.67%	< 50	1.75%
Quilting	99	8.08%	3.32%	16.96%	87	5.47%
Serger	Unlock full list >	9.30%	0.84%	7.75%	99	2.44%
	< 50	9.48%	10.00%	6.41%	57	18.83%
Presser Feet	97	9.26%	9.97%	5.89%	86	17.77%
Parts	69	5.34%	10.29%	1.89%	< 50	8.05%
Attachments	97	8.91%	14.11%	1.00%	56	9.20%
Oil	58	13.01%	4.90%	10.00%	< 50	6.28%
Carrying Cases	Unlock full list >	9.88%	9.88%	7.66%	100	18.28%
	90	11.60%	16.92%	3.28%	100	9.72%
	87	1.32%	5.85%	4.91%	< 50	5.97%
Buttons	92	7.75%	9.86%	2.60%	75	1.90%
Zippers	80	14.11%	17.17%	7.31%	95	2.21%
Interlocking Tape	< 50	3.66%	8.46%	3.18%	68	7.29%
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Top Products on the Sewing Category

Discover the most-viewed products in the Sewing category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Coquimbo Sewing Kit Mothers Day Gifts for Mom Grandma Women Wife Teen Girls Beginner Traveler Portable Sewing Supplies Accessories Contains Thread Needles Scissors Dorm Room Essentials (Black)	...> Sewing Project Kits	Coquimbo	127.1K	11.31%	6.19%	7.41%	< 50	7.99%
Navona 30Ft x 1 Inch Hook and Loop Strips with Adhesive – 2 Rolls Heavy Duty Hook and Loop Tape with Backing for Home Office School and Crafting Projects Black	...> Interlocking Tape	Navona	102.1K	14.42%	5.69%	0.83%	67	0.58%
GDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement Has Centimetre Scale on Reverse Side 60-inch（White）	...> Tape Measures	GDMINLO	100K	12.61%	18.82%	7.91%	90	17.43%
anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project	...> Cutting Mats	anezus	95.2K	3.92%	9.77%	0.92%	51	1.40%
Brother XM2701 Sewing Machine Lightweight Full Featured 27 Stitches 6 Included Feet	...> Sewing Machines	Brother	94.6K	16.74%	3.76%	18.98%	79	18.82%
Coquimbo Sewing Kit Mothers Day Gifts for Mom Grandma Women Wife Teen Girls Beginner Traveler Portable Sewing Supplies Accessories Contains Thread Needles Scissors Dorm Room Essentials (Black)	...> Sewing Project Kits	Coquimbo	127.1K	11.31%	6.19%	7.41%	< 50	7.99%
Navona 30Ft x 1 Inch Hook and Loop Strips with Adhesive – 2 Rolls Heavy Duty Hook and Loop Tape with Backing for Home Office School and Crafting Projects Black	...> Interlocking Tape	Navona	102.1K	14.42%	5.69%	0.83%	67	0.58%
GDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement Has Centimetre Scale on Reverse Side 60-inch（White）	...> Tape Measures	GDMINLO	100K	12.61%	18.82%	7.91%	90	17.43%
anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project	...> Cutting Mats	anezus	95.2K	3.92%	9.77%	0.92%	51	1.40%
Brother XM2701 Sewing Machine Lightweight Full Featured 27 Stitches 6 Included Feet	...> Sewing Machines	Brother	94.6K	16.74%	3.76%	18.98%	79	18.82%
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Top-level analysis of the Sewing category on amazon.com

During 2026-04-01T00:00:00, the Sewing category on amazon.com generated a total revenue of $114.7M.

The leading brands in this category are Bernette, BEADSLAND, and smartstitch, which stand out in terms of revenue and consumer engagement.

The top-performing product was Coquimbo Sewing Kit Mothers Day Gifts for Mom Grandma Women Wife Teen Girls Beginner Traveler Portable Sewing Supplies Accessories Contains Thread Needles Scissors Dorm Room Essentials (Black), and it's the best-selling item in the category.