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Best Selling Education & Teaching Brands on Amazon

See the full list of Market Leaders In Amazon Education & Teaching for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Education & Teaching category

See which brands are leading the Education & Teaching category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Apr 2026 vs. Apr 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Princeton Review2.29%1.55pp61.9K65.34%13.52%111.45%$21.750.26%
Smart Edition1.15%1.14pp1.4K2.51%5.41%69.93%$21.660.26%
Zondervan0.71%0.68pp12.5K23.69%9.39%107.34%$2.500.21%
Kaplan Test Prep3.34%0.65pp26.2K31.31%0.50%30.34%$5.680.02%
Wonder House Books0.90%0.47pp52.6K13.62%7.44%111.45%$6.790.23%
Princeton Review2.29%1.55pp61.9K65.34%13.52%111.45%$21.750.26%
Smart Edition1.15%1.14pp1.4K2.51%5.41%69.93%$21.660.26%
Zondervan0.71%0.68pp12.5K23.69%9.39%107.34%$2.500.21%
Kaplan Test Prep3.34%0.65pp26.2K31.31%0.50%30.34%$5.680.02%
Wonder House Books0.90%0.47pp52.6K13.62%7.44%111.45%$6.790.23%

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Channels Breakdown & Performance

Understand where the top brands in the Education & Teaching category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Princeton Review
Smart Edition
Zondervan
Kaplan Test Prep
Wonder House Books

Top selling sub-categories in the Education & Teaching category

Explore the breakdown of sub-categories within the Education & Teaching category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Apr 2026 vs. Apr 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
1009.96%9.14%11.65%9310.83%
539.99%0.99%9.73%5412.12%
Language Experience Approach614.46%9.79%7.40%< 508.63%
Educational Psychology979.71%1.57%9.06%688.83%
Administration976.95%13.83%8.24%9413.65%
Philosophy & Social Aspects7610.03%5.10%15.32%9613.26%
ResearchUnlock full list >4.11%8.90%1.98%< 508.36%
5218.20%8.78%8.02%930.89%
Language Arts< 5019.79%11.56%9.17%612.05%
Mathematics6817.32%17.04%9.71%733.90%
Reading & Phonics< 509.84%9.46%10.23%709.42%
Science & Technology10014.46%19.93%9.97%995.54%
Social StudiesUnlock full list >10.00%8.78%13.00%640.33%
< 5015.69%6.06%19.01%729.86%
Learning Disabilities999.66%4.15%6.60%754.87%
Inclusive Education< 505.84%14.05%2.54%591.96%
Communicative Disorders984.17%1.84%2.06%728.46%
General664.07%19.33%5.91%968.37%
Developmental & Intellectual DisabilitiesUnlock full list >9.98%2.54%9.93%10014.02%
793.18%7.68%3.82%944.33%
Lesson Planning663.52%10.35%0.85%960.41%
Curricula1001.90%7.93%5.08%996.94%
STEM EducationUnlock full list >2.37%4.52%10.00%854.46%
Parent ParticipationUnlock full list >2.64%3.46%8.22%1006.23%
934.78%2.02%8.63%769.36%
Workbooks804.41%8.76%2.32%1002.77%
Study Guides9519.28%4.10%17.39%639.29%
Study Skills663.40%19.57%5.33%967.36%
GeneralUnlock full list >1.80%2.44%5.02%969.91%
830.87%4.97%7.24%< 504.00%
College Guides939.26%7.23%9.81%6019.43%
Vocational< 504.24%14.14%6.32%884.75%
Adult & Continuing Education896.72%14.32%8.07%10013.15%
Graduate School Guides< 501.34%12.94%1.14%637.24%
GeneralUnlock full list >17.75%4.98%18.93%819.59%
1009.96%9.14%11.65%9310.83%
539.99%0.99%9.73%5412.12%
Language Experience Approach614.46%9.79%7.40%< 508.63%
Educational Psychology979.71%1.57%9.06%688.83%
Administration976.95%13.83%8.24%9413.65%

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Top Products on the Education & Teaching Category

Discover the most-viewed products in the Education & Teaching category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Apr 2026 vs. Apr 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Scholastic Flash Cards: Sight Words
Scholastic Flash Cards: Sight Words
...> Schools & Teaching
Scholastic Teacher Resources70.1K31.91%8.00%8.71%< 502.30%
Learn to Read Activity Book: 101 Fun Phonics Lessons to Teach Your Child to Read (Phonics Makes Readers)
Learn to Read Activity Book: 101 Fun Phonics Lessons to Teach Your Child to Read (Phonics Makes Readers)
...> Language Experience Approach
Hannah Braun M.Ed.31.9K49.61%3.75%7.95%948.49%
Teach Your Child to Read in 100 Easy Lessons: Revised and Updated Second Edition
Teach Your Child to Read in 100 Easy Lessons: Revised and Updated Second Edition
...> Language Experience Approach
Siegfried Engelmann28.2K6.69%9.80%8.62%6218.47%
MCAT Complete 7-Book Subject Review 2026-2027 Set Includes Books Online Prep 3 Practice Tests (Kaplan Test Prep)
MCAT Complete 7-Book Subject Review 2026-2027 Set Includes Books Online Prep 3 Practice Tests (Kaplan Test Prep)
...> Study Guides
Kaplan Test Prep25.2K=3.45%1.57%644.54%
ATI TEAS Secrets Study Guide: TEAS 7 Prep Book Six Full-Length Practice Tests (1 000+ Questions) Step-by-Step Video Tutorials: [Updated for the 7th Edition]
ATI TEAS Secrets Study Guide: TEAS 7 Prep Book Six Full-Length Practice Tests (1 000+ Questions) Step-by-Step Video Tutorials: [Updated for the 7th Edition]
...> Study Guides
Matthew Bowling23.1K25.63%9.51%10.07%929.96%
Scholastic Flash Cards: Sight Words
Scholastic Flash Cards: Sight Words
...> Schools & Teaching
Scholastic Teacher Resources70.1K31.91%8.00%8.71%< 502.30%
Learn to Read Activity Book: 101 Fun Phonics Lessons to Teach Your Child to Read (Phonics Makes Readers)
Learn to Read Activity Book: 101 Fun Phonics Lessons to Teach Your Child to Read (Phonics Makes Readers)
...> Language Experience Approach
Hannah Braun M.Ed.31.9K49.61%3.75%7.95%948.49%
Teach Your Child to Read in 100 Easy Lessons: Revised and Updated Second Edition
Teach Your Child to Read in 100 Easy Lessons: Revised and Updated Second Edition
...> Language Experience Approach
Siegfried Engelmann28.2K6.69%9.80%8.62%6218.47%
MCAT Complete 7-Book Subject Review 2026-2027 Set Includes Books Online Prep 3 Practice Tests (Kaplan Test Prep)
MCAT Complete 7-Book Subject Review 2026-2027 Set Includes Books Online Prep 3 Practice Tests (Kaplan Test Prep)
...> Study Guides
Kaplan Test Prep25.2K=3.45%1.57%644.54%
ATI TEAS Secrets Study Guide: TEAS 7 Prep Book Six Full-Length Practice Tests (1 000+ Questions) Step-by-Step Video Tutorials: [Updated for the 7th Edition]
ATI TEAS Secrets Study Guide: TEAS 7 Prep Book Six Full-Length Practice Tests (1 000+ Questions) Step-by-Step Video Tutorials: [Updated for the 7th Edition]
...> Study Guides
Matthew Bowling23.1K25.63%9.51%10.07%929.96%

What’s selling—and why

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Top-level analysis of the Education & Teaching category on amazon.com

During 2026-04-01T00:00:00, the Education & Teaching category on amazon.com generated a total revenue of $7.9M.

The leading brands in this category are Princeton Review, Smart Edition, and Zondervan, which stand out in terms of revenue and consumer engagement.

The top-performing product was Scholastic Flash Cards: Sight Words, and it's the best-selling item in the category.