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Welcome to FRASERS. This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop. Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name. We’ll be bringing you the very best curation of products, chosen with you in mind. You’ll be able to browse and buy from the same best-in-class brands across fashion, beauty and home, alongside some exciting new additions. This is your life, styled. By the nation’s lifestyle editor. Get ready to… - Shop the best of our family brands, from Sports Direct to Evans Cycles and GAME, all under one roof - Shop a selection of our favourite designer pieces from some of luxury’s biggest names - Get notifications about exclusive offers and new collections - Save products to your Wish List to buy later and share items you love with your friends Consider us your 24/7 Frasers store.