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In brief The Tradie: Talkin’ Tools and Toys reaches the man and woman on the tools – ranging from independent contractors through to the owners of small to medium-sized trade businesses.For more than 20 years, The Tradie magazine and What Tradies Want have grown to become the most trusted resources for the Australian tradesperson. From young apprentices learning their trade in TAFE, to those growing their trade business, both magazines have been with all tradies throughout their journeys. Reach Print circulation 3,400+ Readers Newsletter subscribers 7,000+ Readers Average monthly page views 7,700+ Readers Print magazine frequency​ Quarterly Target audience​ Tradies