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1.1.     Introduction The “CMS06: Business Model Innovation for Corporate Management” course, expertly led by Ir Prof Alan Lam at Gravity Academy, aims to equip senior management with the necessary skills and knowledge to innovate and transform their business models. In an ever-evolving business landscape, the ability to understand, analyze, and innovate business models is critical for strategic growth and competitive advantage. This course will help corporate leaders identify opportunities for innovation, develop value propositions, and craft robust business models that drive long-term success. 1.2.     Course Outline Understanding Business Models The Process of Business Model Innovation Identifying Opportunities for Innovation Analyzing Existing Business Models Value Proposition Development Customer Segments and Relationships Channels and Customer Engagement Revenue Streams and Pricing Strategies Key Resources and Activities Partnerships and Alliances Cost Structure Analysis Case Studies of Successful Business Model Innovations 1.3.     Course Overview This course provides an in-depth exploration of business model innovation, offering a blend of theoretical foundations and practical tools. Participants will engage in interactive lectures, workshops, and case studies to gain hands-on experience. The curriculum covers the entire spectrum of business model innovation, from understanding the basics to executing innovative strategies. 1.4.     The Curriculum Understanding Business Models: Introduction to the components of business models and their significance in corporate strategy. The Process of Business Model Innovation: Step-by-step guidance on how to approach business model innovation effectively. Identifying Opportunities for Innovation: