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A popular variety of red rice from Kerala Tasty and easy-to-cook red rice  High nutritive content Single farm Kerala Matta is a generic term used for parboiled red rice grown in Kerala. It is also called Kerala Red Rice or Palakkadan Matta Rice. Some also call it Rose Matta. This red rice is medium size  grained, bold and plump even after cooking. It is very popular in Kerala and tastes delicious with all Kerala curries. Once you eat it, you will come back to it! A small quantity of Kerala Matta Rice is enough to satiate you. If you want to have a controlled diet and do not want to overeat, semi-polished varieties of red rice like Kerala Matta are an ideal option.  The Story Kerala Matta rice available in the market is virtually white or a light pink in colour. This is because the rice is almost polished with most of the bran removed. Bio Basics' Matta Rice is red in colour because we retain 30% of bran to keep the fibre and mineral content high.During rice processing, after the paddy is cleaned, it is run through a sheller where the husk of the paddy is removed. In this unpolished stage, the rice has 100% bran and is fully red in colour. This unpolished rice may be difficult for daily consumption or for urban palates unless you are very committed to eating full fibre red rice. Unpolished rice is an excellent option for those who are prediabetic or diabetic.However, for normal daily consumption, semi-polished rice where part of the bran is removed and part of it is kept intact is preferred.  Bio Basics Kerala Matta Rice is from a single PGS-certified organic farm in Palakkad. The bran content varies between 30-40% for different batches because the rice is manually processed by adjusting the blade of the polisher. Since the bran is only partially removed, the rice retains its red colour even after it is cooked.   Health Rich in nutrients High satiation Suitable choice for blood sugar management High fiber content Good for portion control Storage Store in a