Similarly ranked sites
214
sunderland.gov.uk
215
mi5.gov.uk
216
stoke.gov.uk
217
business.gov.uk
218
highland.gov.uk
stoke.gov.uk Website Analysis for March 2026
stoke-on-trent city council homepage
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#184,44334,871
Country Rank
#8,4201,953
Category Rank
#21638
Keep track of your competitors
See their traffic and performance metrics
Total Visits
194.2K
Bounce Rate
41.97%
Pages per Visit
3.92
Avg Visit Duration
00:02:58
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
stoke.gov.uk Traffic & Engagement Analysis
stoke.gov.uk's web traffic has increased by 23.68% compared to last month. See all traffic & engagement stats for stoke.gov.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
23.68%
Bounce Rate
41.97%
Pages per Visit
3.92
Avg Visit Duration
00:02:58
Total Visits Last 3 Months
Compare stoke.gov.uk to:
194.2Kstoke.gov.uk
stoke.gov.uk Web Traffic by Country
Which countries sent the most traffic to stoke.gov.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to stoke.gov.uk - click below to discover all countries
Top Countries
United Kingdom
78.89%72.15%
Nigeria
3.44%35.74%
United States
3.31%8.42%
Indonesia
3.06%262.6%
Spain
2.84%70.56%
Others
8.46%
stoke.gov.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. stoke.gov.uk's audience is 53.15% male and 46.85% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.85%
- Male53.15%
stoke.gov.uk Target Audience
Audience interests reveal key details on the browsing interests of stoke.gov.uk's visitors. stoke.gov.uk's audience is interested in Computers Electronics and Technology > Social Media Networks & social network.
Top Categories
Other Visited Websites
Top Topics
social networksocialsocial mediasharenews
stoke.gov.uk Competitors & Similar Sites
Reveal stoke.gov.uk top alternatives and find potential or emerging competitors. staffordshire.gov.uk is the website with the highest similarity score to stoke.gov.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
stoke.gov.uk Top Traffic Sources
The top traffic source to stoke.gov.uk is Organic Search traffic, driving 57.03% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57.03%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demostoke.gov.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to stoke.gov.uk (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
stoke on trent council$--stoke council$--stoke on trent city council$--stoke on trent$1.25council tax stoke on trent$1.722.8K OthersSee more
Total Keywords2.8K
Referral Web Traffic to stoke.gov.uk
The top referral sites sending desktop traffic to stoke.gov.uk.
Category Distribution
Jobs and Employment
49.15%Government
45.05%Moving & Relocation
3.01%Home and Garden - Other
1.58%Other
1.21%Top Referrals
Links from stoke.gov.uk to Other Websites by Traffic Share
stoke.gov.uk is sending desktop traffic to 5 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links5
Category Distribution
Law and Government
80.86%Government
11.18%Crafts
5.27%Search Engines
2.68%
Social Media Traffic to stoke.gov.uk
stoke.gov.uk gets most of its social media traffic from Youtube, followed by and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
1
Social Network Distribution