Employer branding is a key ingredient for success in attracting and retaining top talent today. Companies that focus on enhancing their employer brand see more applicants, higher retention, among other benefits.  This class provides a brief guide with actionable insights to support the larger business from the ground level. Attendees will leave with a foundation to create and enhance branding initiatives and better partner with existing efforts across the organization. Topics Included in this course: Defining an Employer Brand The Benefits of Improving Your Brand Current Brand Assessment Generating Surveys and Feedback Competitive Intelligence Enjoy the flexibility of our self-schedule functionality in the feature rich MyAIRS portal: Instructor-led training and one-on-one coaching. OnDemand self-guided training available 24/7. 12 months of unlimited access to training and coaching. Dedicated customer care team. Learning aides and resources. Developed and delivered by AIRS expert trainers.