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columbia.com Website Analysis for April 2026
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Global Rank
#10,1321,266
Country Rank
#2,375364
Category Rank
#13117
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Total Visits
4.3M
Bounce Rate
39.94%
Pages per Visit
5.26
Avg Visit Duration
00:02:52
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columbia.com Traffic & Engagement Analysis
columbia.com's web traffic has decreased by 11.06% compared to last month. See all traffic & engagement stats for columbia.com in the past 3 months below
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Last Month Change
11.06%
Bounce Rate
39.94%
Pages per Visit
5.26
Avg Visit Duration
00:02:52
Total Visits Last 3 Months
Compare columbia.com to:
4.3Mcolumbia.com
columbia.com Web Traffic by Country
Which countries sent the most traffic to columbia.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to columbia.com - click below to discover all countries
Top Countries
United States
79.41%15.95%
Ukraine
1.32%6.01%
Canada
1.07%13.3%
Bolivia
0.92%988.4%
Turkey
0.9%12.77%
Others
16.38%
columbia.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. columbia.com's audience is 42.5% male and 57.5% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.5%
- Male42.5%
columbia.com Competitors & Similar Sites
Reveal columbia.com top alternatives and find potential or emerging competitors. thenorthface.com is the website with the highest similarity score to columbia.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
columbia.com Top Traffic Sources
The top traffic source to columbia.com is Organic Search traffic, driving 27.9% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
27.9%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live democolumbia.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to columbia.com (Desktop, worldwide)
Organic vs. Paid
Organic65.45%
Paid34.55%
Top Keywords
columbia$1.49columbia sportswear$1.43columbia usa$0.66columbia outlet$0.56columbia jobs$0.9116K OthersSee more
Total Keywords16K
Referral Web Traffic to columbia.com
The top referral sites sending desktop traffic to columbia.com.
Category Distribution
Search Engines
31.55%Coupons and Rebates
30.83%Gambling - Other
8.99%Food and Drink - Other
6.62%Fashion and Apparel
4.55%Other
17.46%Links from columbia.com to Other Websites by Traffic Share
columbia.com is sending desktop traffic to 6 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
50.74%National Security
47.8%Jobs and Employment
0.59%Investing
0.41%Human Resources
0.3%Other
0.15%
Social Media Traffic to columbia.com
columbia.com gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
6
Social Network Distribution