dfpi.ca.gov Website Analysis for February 2026
state of california | the department of financial protection and innovation
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Total Visits
197.9K
Bounce Rate
54.48%
Pages per Visit
5.09
Avg Visit Duration
00:03:34
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dfpi.ca.gov Traffic & Engagement Analysis
dfpi.ca.gov's web traffic has increased by 9.06% compared to last month. See all traffic & engagement stats for dfpi.ca.gov in the past 3 months below
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Last Month Change
9.06%
Bounce Rate
54.48%
Pages per Visit
5.09
Avg Visit Duration
00:03:34
Total Visits Last 3 Months
Compare dfpi.ca.gov to:
197.9K
dfpi.ca.gov
dfpi.ca.gov Web Traffic by Country
Which countries sent the most traffic to dfpi.ca.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to dfpi.ca.gov - click below to discover all countries
Top Countries
United States
90.31%32.03%
Canada
1.59%13.47%
Mexico
1.43%18.73%
India
1.35%174.9%
United Kingdom
0.67%43.43%
Others
4.65%
dfpi.ca.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. dfpi.ca.gov's audience is 52.93% male and 47.07% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female47.07%
- Male52.93%
dfpi.ca.gov Target Audience
Audience interests reveal key details on the browsing interests of dfpi.ca.gov's visitors. dfpi.ca.gov's audience is interested in Computers Electronics and Technology > Social Media Networks & news.
Top Categories
Other Visited Websites
Top Topics
newssearchemailbreaking newsenglish news
dfpi.ca.gov Competitors & Similar Sites
Reveal dfpi.ca.gov top alternatives and find potential or emerging competitors. consumerfinance.gov is the website with the highest similarity score to dfpi.ca.gov. Find out why - Click here to Analyze all competitors
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Affinity
Category
Category rank
dfpi.ca.gov Top Traffic Sources
The top traffic source to dfpi.ca.gov is Direct traffic, driving 47.44% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.44%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demodfpi.ca.gov Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to dfpi.ca.gov (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
california dfpi$--dfpi$--pig butchering$--free credit report$3.87department of financial protection and innovation$--12.2K OthersSee more
Total Keywords12.2K
Referral Web Traffic to dfpi.ca.gov
The top referral sites sending desktop traffic to dfpi.ca.gov.
Category Distribution
AI Chatbots and Tools
83.3%Legal
3.47%Banking Credit and Lending
2.59%Financial Planning and Management
2.59%Sports - Other
2.59%Other
5.46%Links from dfpi.ca.gov to Other Websites by Traffic Share
dfpi.ca.gov is sending desktop traffic to 6 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Financial Planning and Management
34.67%Social Media Networks
20.61%Shipping and Logistics
13.89%Government
2.88%Other
27.95%
Social Media Traffic to dfpi.ca.gov
dfpi.ca.gov gets most of its social media traffic from Youtube, followed by Reddit and (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
2
Social Network Distribution