April 2026
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accountfirstdirect.com
Global Rank
#30,417
709Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
31.51%
Pages per Visit
5.80
Avg Visit Duration
00:03:05
- Company
- First Direct
Top 10 firstdirect.com Competitors
The Top 10 Sites Like firstdirect.com in April 2026 are ranked by their affinity to firstdirect.com in terms of keyword traffic, audience targeting, and market overlap
Looking to build your confidence and credit score? A Lloyds Advance Credit Card could help, designed for people with limited (or no) credit experience.
- Company
- Lloyds Bank
Global Rank
#8,110
61Bounce Rate
40.94%
Pages per Visit
2.23
Avg Visit Duration
00:01:53
Similarity Score
100%welcome to santander. we offer current accounts, savings, mortgages, loans, credit cards and much more. here to help you prosper
- Company
- Santander
Global Rank
#2,791
22Bounce Rate
21.52%
Pages per Visit
8.62
Avg Visit Duration
00:04:43
Similarity Score
97%Find out about credit card payment holidays, coronavirus support and learn how to manage your credit card. See how to report your card lost or stolen, check fees and charges and how to report fraud.
- Company
- NatWest
Global Rank
#3,547
3Bounce Rate
29.4%
Pages per Visit
5.92
Avg Visit Duration
00:06:15
Similarity Score
96%If you are considering or already have a pay with rewards credit card you may have some questions. Find our answers to the most common questions here.
- Company
- HSBC
Global Rank
#7,360
299Bounce Rate
30.87%
Pages per Visit
5.39
Avg Visit Duration
00:04:56
Similarity Score
95%welcome to metro bank - the bank that puts people first. explore bank accounts, savings accounts, safe deposit boxes, loans, credit cards, mortgages, and more.
- Company
- Metro Bank
Global Rank
#44,427
124Bounce Rate
33.98%
Pages per Visit
5.23
Avg Visit Duration
00:07:46
Similarity Score
92%Before you get in touch, try visiting our support hub – you could find the answer you’re looking for. We’re here to help.
- Company
- Starling Bank
Global Rank
#35,263
4,177Bounce Rate
39.54%
Pages per Visit
4.44
Avg Visit Duration
00:02:17
Similarity Score
91%The home for everything you need to know about using Monzo.
- Company
- Monzo
Global Rank
#12,451
948Bounce Rate
49.63%
Pages per Visit
2.50
Avg Visit Duration
00:01:22
Similarity Score
90%From current accounts, mortgages and insurance, to loans, credit cards and saving accounts – see how we can help you. Let’s go forward.
- Company
- Barclays PLC
Global Rank
#5,568
198Bounce Rate
27.61%
Pages per Visit
7.79
Avg Visit Duration
00:04:51
Similarity Score
89%Royal Bank mortgages. Compare our mortgages and find the best mortgage deal for you, whether you are a first time buyer, remortgaging, moving home or buying to let.
- Company
- RBS
Global Rank
#20,439
1,562Bounce Rate
28.58%
Pages per Visit
5.88
Avg Visit Duration
00:05:14
Similarity Score
88%Service your Virgin Money products online - service your credit card, check your savings and investments and top up your prepaid card. Browse our latest deals and discounts.
- Company
- - -
- Industry
- - -
Global Rank
- -
Country Rank
- -
Category Rank
- -
Bounce Rate
34.73%
Pages per Visit
2.90
Avg Visit Duration
00:02:45
Similarity Score
87%firstdirect.com's top 5 competitors in April 2026 are: lloydsbank.com, santander.co.uk, natwest.com, hsbc.co.uk, and more.
According to Similarweb data of monthly visits, firstdirect.com’s top competitor in April 2026 is lloydsbank.com. firstdirect.com 2nd most similar site is santander.co.uk, and closing off the top 3 is natwest.com.
hsbc.co.uk ranks as the 4th most similar website to firstdirect.com and metrobankonline.co.uk ranks fifth in April 2026.
The other five competitors in the top 10 list are starlingbank.com, monzo.com, barclays.co.uk, rbs.co.uk, and uk.virginmoney.com.