February 2026
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Global Rank
#28,510
1,929Showing Similarweb estimated data.
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Bounce Rate
30.19%
Pages per Visit
5.74
Avg Visit Duration
00:02:51
- Company
- First Direct
Top 10 firstdirect.com Competitors
The Top 10 Sites Like firstdirect.com in February 2026 are ranked by their affinity to firstdirect.com in terms of keyword traffic, audience targeting, and market overlap
Wherever you want to get to in life, Lloyds Bank has a range of bank accounts and personal banking services to suit you. Visit us today to find out more
- Company
- Lloyds Bank
Global Rank
#8,422
746Bounce Rate
41.57%
Pages per Visit
2.11
Avg Visit Duration
00:01:49
Similarity Score
100%welcome to santander. we offer current accounts, savings, mortgages, loans, credit cards and much more. here to help you prosper
- Company
- Santander
Global Rank
#2,767
309Bounce Rate
20.86%
Pages per Visit
8.44
Avg Visit Duration
00:05:03
Similarity Score
97%Be rewarded for your everyday spending. Apply online for a NatWest Reward credit card today.
- Company
- NatWest
Global Rank
#3,557
247Bounce Rate
29.06%
Pages per Visit
5.95
Avg Visit Duration
00:06:32
Similarity Score
96%Spread the cost of your larger credit card purchases using an instalment plan. See how it could make repayments easier for you.
- Company
- HSBC
Global Rank
#7,065
388Bounce Rate
31.16%
Pages per Visit
5.90
Avg Visit Duration
00:05:13
Similarity Score
95%welcome to metro bank - the bank that puts people first. explore bank accounts, savings accounts, safe deposit boxes, loans, credit cards, mortgages, and more.
- Company
- Metro Bank
Global Rank
#45,572
1,826Bounce Rate
32.03%
Pages per Visit
5.54
Avg Visit Duration
00:09:50
Similarity Score
92%Before you get in touch, try visiting our support hub – you could find the answer you’re looking for. We’re here to help.
- Company
- Starling Bank
Global Rank
#37,949
2,745Bounce Rate
38.13%
Pages per Visit
3.92
Avg Visit Duration
00:02:12
Similarity Score
91%Frequently asked questions about Monzo
- Company
- Monzo
Global Rank
#11,134
529Bounce Rate
47.74%
Pages per Visit
2.42
Avg Visit Duration
00:01:23
Similarity Score
90%Want to be rewarded when using your credit card? Our range of rewards cards could be right for you.
- Company
- Barclays
Global Rank
#5,539
451Bounce Rate
26.03%
Pages per Visit
7.97
Avg Visit Duration
00:05:17
Similarity Score
89%Compare credit cards from the Royal Bank of Scotland. Choose from our 0% balance transfer, low rate, rewards or travel credit cards and apply online today in just 10 minutes.
- Company
- RBS
Global Rank
#19,175
371Bounce Rate
28.26%
Pages per Visit
5.96
Avg Visit Duration
00:05:27
Similarity Score
88%Read the terms of use for the Virgin Money (UK) plc website, who it applies to and what information we supply.
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- Industry
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Global Rank
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Bounce Rate
35.44%
Pages per Visit
3.01
Avg Visit Duration
00:02:30
Similarity Score
87%firstdirect.com's top 5 competitors in February 2026 are: lloydsbank.com, santander.co.uk, natwest.com, hsbc.co.uk, and more.
According to Similarweb data of monthly visits, firstdirect.com’s top competitor in February 2026 is lloydsbank.com. firstdirect.com 2nd most similar site is santander.co.uk, and closing off the top 3 is natwest.com.
hsbc.co.uk ranks as the 4th most similar website to firstdirect.com and metrobankonline.co.uk ranks fifth in February 2026.
The other five competitors in the top 10 list are starlingbank.com, monzo.com, barclays.co.uk, rbs.co.uk, and uk.virginmoney.com.