April 2026
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Global Rank
#524,444
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Bounce Rate
60.41%
Pages per Visit
1.60
Avg Visit Duration
00:00:30
- Company
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- Industry
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Top 10 firstlighttravel.com Competitors
The Top 10 Sites Like firstlighttravel.com in April 2026 are ranked by their affinity to firstlighttravel.com in terms of keyword traffic, audience targeting, and market overlap
Official site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
- Company
- New Zealand
Global Rank
#59,892
14,493Bounce Rate
57.73%
Pages per Visit
1.89
Avg Visit Duration
00:01:07
Similarity Score
100%Customisable North Island Highlights New Zealand self-drive tour - scenery, geysers, art deco, vineyards and more. Customise and book it your way.
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- Industry
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Global Rank
#830,283
86,123Bounce Rate
54.24%
Pages per Visit
1.53
Avg Visit Duration
00:00:18
Similarity Score
98%Our guided New Zealand hiking and adventure tours make it easy, fun and safe for you to walk, paddle, cycle and hike in New Zealand’s astonishing outdoors.
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- Industry
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Global Rank
#734,475
21,553Bounce Rate
50.19%
Pages per Visit
1.93
Avg Visit Duration
00:01:00
Similarity Score
89%Epic hiking trips and adventures for women who aren’t afraid to break a sweat, nail or stereotype! We’re a supportive and inclusive community of adventurers who love the great outdoors. Experience women’s adventure travel the WHOA way!
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- Industry
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Global Rank
#1,386,355
256,639Bounce Rate
32.56%
Pages per Visit
2.77
Avg Visit Duration
00:01:07
Similarity Score
87%New Zealand self drive holidays & tours have been creating itineraries since 2004. get the latest and best advice from specialists and locals.
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- Industry
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Global Rank
#1,562,345
980,605Bounce Rate
53.95%
Pages per Visit
1.72
Avg Visit Duration
00:00:17
This Luxury Wilderness and Wildlife itinerary incorporates the most hidden corners of New Zealand with unique wildlife encounters.
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Global Rank
#3,469,808
263,209Bounce Rate
51.92%
Pages per Visit
1.88
Avg Visit Duration
00:00:17
Similarity Score
85%Discover why travelling on a group tour in New Zealand is the best choice — stress-free planning, expert Kiwi guides, meet people, unique experiences, support, safety peace of mind.
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- Industry
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Global Rank
#1,079,293
55,783Bounce Rate
45.92%
Pages per Visit
1.76
Avg Visit Duration
00:00:30
Similarity Score
84%Life-enriching and immersive custom tours, vacations, and safaris by Zicasso, the world’s most-reviewed and highest-rated luxury travel company.
- Company
- Zicasso
Global Rank
#184,768
23,546Bounce Rate
37.54%
Pages per Visit
4.62
Avg Visit Duration
00:04:02
Similarity Score
81%Wayfairer Travel reviews showcase real traveler ratings, testimonials, and experiences across trusted platforms, highlighting exceptional, customized service.
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Global Rank
#948,661
243,177Bounce Rate
44.86%
Pages per Visit
1.55
Avg Visit Duration
00:00:18
Similarity Score
80%Explore the South Island on a customisable and flexible independent tour with the leading operator, Thrifty - over 20 years experience
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- Industry
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Global Rank
#2,371,540
643,573Bounce Rate
46.96%
Pages per Visit
2.07
Avg Visit Duration
00:00:36
Similarity Score
79%firstlighttravel.com's top 5 competitors in April 2026 are: newzealand.com, discovernewzealand.com, newzealandtrails.com, whoatravel.com, and more.
According to Similarweb data of monthly visits, firstlighttravel.com’s top competitor in April 2026 is newzealand.com. firstlighttravel.com 2nd most similar site is discovernewzealand.com, and closing off the top 3 is newzealandtrails.com.
whoatravel.com ranks as the 4th most similar website to firstlighttravel.com and newzealandselfdrivetours.co.nz ranks fifth in April 2026.
The other five competitors in the top 10 list are absolutenewzealand.com, moatrek.com, zicasso.com, wayfairertravel.com, and newzealandcoachtours.co.nz.