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glaad.org Website Analysis for January 2026
On Monday night, GLAAD, the world's largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, accepted the Television Academy's 2023 Governors Award. The prestigious honor recognizes GLAAD's work over nearly four decades to secure fair, accurate and diverse representation of the LGBTQ community in the media and entertainment industries and to advocate for
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Global Rank
#169,57113,376
Country Rank
#82,1541,286
Category Rank
#252
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Total Visits
316.4K
Bounce Rate
50.18%
Pages per Visit
1.71
Avg Visit Duration
00:00:37
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glaad.org Traffic & Engagement Analysis
glaad.org's web traffic has increased by 14.8% compared to last month. See all traffic & engagement stats for glaad.org in the past 3 months below
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Last Month Change
14.8%
Bounce Rate
50.18%
Pages per Visit
1.71
Avg Visit Duration
00:00:37
Total Visits Last 3 Months
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316.4Kglaad.org
glaad.org Web Traffic by Country
Which countries sent the most traffic to glaad.org lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to glaad.org - click below to discover all countries
Top Countries
United States
43.17%11.28%
United Kingdom
3.42%22.03%
Canada
3.25%39.06%
Brazil
2.68%50.43%
Australia
2.57%48.05%
Others
44.92%
glaad.org Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. glaad.org's audience is 40.99% male and 59.01% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female59.01%
- Male40.99%
glaad.org Competitors & Similar Sites
Reveal glaad.org top alternatives and find potential or emerging competitors. hrc.org is the website with the highest similarity score to glaad.org. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
glaad.org Top Traffic Sources
The top traffic source to glaad.org is Organic Search traffic, driving 49.18% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
49.18%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoglaad.org Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to glaad.org (Desktop, worldwide)
Organic vs. Paid
Organic81.18%
Paid18.82%
Top Keywords
riley gaines$0.92critics choice awards$2.58marjorie taylor greene$--rupaul's drag race season 18$2.18glaad$4.2712.2K OthersSee more
Total Keywords12.2K
Referral Web Traffic to glaad.org
The top referral sites sending desktop traffic to glaad.org.
Category Distribution
AI Chatbots and Tools
40.1%News & Media Publishers
8.59%Dictionaries and Encyclopedias
7.94%Programming and Developer Software
6.55%Video Games Consoles and Accessories
6.55%Other
30.26%Top Referrals
Links from glaad.org to Other Websites by Traffic Share
glaad.org is sending desktop traffic to 49 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
39.92%LGBTQ
14.75%Streaming & Online TV
8.09%Legal
5.64%Jobs and Employment
5.21%Other
26.39%
Social Media Traffic to glaad.org
glaad.org gets most of its social media traffic from X-twitter, followed by Youtube and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
5
Social Network Distribution