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himpub.com

Entrepreneurship stands at the heart of innovation, economic growth, and societal transformation. It is through entrepreneurial ventures that new ideas are translated into impactful products, services, and solutions. With the rise of start-ups across the globe—especially in emerging economies like India—the relevance and importance of understanding entrepreneurship in both theoretical and practical dimensions have never been greater. This book, “Entrepreneurship and Start-Ups”, is designed as a comprehensive resource for students, aspiring entrepreneurs, and educators who seek to understand the foundational concepts of entrepreneurship and the dynamics of launching and growing new ventures in today’s competitive environment. The book is structured around five essential themes: 1. Introduction to Entrepreneurship, 2. New Venture Planning, 3. Business Plan, 4. Introduction to Start-Ups, 5. Start-Ups in the Indian Ecosystem. By combining academic insights with practical relevance, the book aims to nurture an entrepreneurial mindset and equip readers with tools to think critically, innovate, and act confidently. Case studies, real-world examples, and contemporary discussions have been integrated to enrich the learning experience. Contents - UNIT 1 ENTREPRENEURSHIP Introduction-Meaning of Entrepreneurship, Factors influencing Entrepreneurship. Entrepreneur & Enterprise, Functions of Entrepreneur, Pros and Cons of being an Entrepreneur, Qualities of an Entrepreneur, Types of Entrepreneurs, Role of Entrepreneurs in Economic Development. UNIT 2 NEW VENTURE PLANNING Ventures- Meaning and definition, objectives, characteristics, types, Stages in Venture Planning. Methods to initiate ventures, Advantages of an ongoing venture and examination of key issues. Developing a market plan – Customer analysis, sales analysis, and competition analysis. UNIT 3 BUSINESS PLAN Introduction, Meaning, Importance, Preparation and format of Business Plan - Financ