Creative Growth is an organization devoted to the self-aware evolution that is every artist's journey. This year it celebrates its fiftieth anniversary as well as its first major art acquisition by a museum with an accompanying show at SF MOMA. Amidst this exciting time of change, JMS partnered with Creative Growth to undertake a thorough brand positioning sprint. We spent time with stakeholders at every level of the organization to understand the brand through their eyes- from personal anecdotes to specific pain points they hoped to solve for. Our interviewing process often happened onsite —- where the energy of the studio was palpable- lending a spontaneity to the conversations, and peppering our interviews with the vibrant internal culture that makes Creative Growth so unique.