Back to all changemakers Joe Gibson Director – Digital Innovation, 4C Associates Joe Gibson Director – Digital Innovation, 4C Associates With AI as a co-pilot we are enabling strategic capacity – the real opportunity to actually ‘do-more-with-less’. Procurement and supply chain professionals can now have laser-like focus on relationships and innovation. Joe is driving digital innovation as the Head of Digital Innovation at 4C Associates, where he creates transformative solutions to enhance commercial, operational, and supply chain capabilities. With over 14 years of leadership experience in transformation, procurement, and supply chain, Joe ensures technology and organisational change are seamlessly integrated for his clients. An MBA graduate with a focus on high-performance leadership, Joe’s research explores human-centricity in the age of AI. He is a Fellow of both CIPS and the Chartered Management Institute, actively championing digital literacy for leadership and guiding organisations through the complexities of the AI-driven landscape. Share profile More from the 40 Under 40 Supply Chain Changemakers class of 2024 Fraser Wem Divisional Procurement Director CBRE View profile Ben Slade Head of Procurement Babcock View profile Doug Sheppard Head of Procurement Logistics and Warehouse RNLI View profile Alvin Castillo Head of Vehicle Procurement & Manufacturer Engagement Octopus Electric Vehicles View profile Privacy policy © 2024 40 UNDER 40 © 2024 40 UNDER 40 Privacy policy © 2024 40 UNDER 40