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keeneland.com Website Analysis for April 2026
discover the traditions, beauty, tours, and world-class horse racing and sales that make keeneland an experience you can only find here in lexington, kentucky.
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Global Rank
#116,385136,186
Country Rank
#24,06832,277
Category Rank
#1627
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Total Visits
405.3K
Bounce Rate
42.02%
Pages per Visit
3.06
Avg Visit Duration
00:03:38
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keeneland.com Traffic & Engagement Analysis
keeneland.com's web traffic has increased by 146.4% compared to last month. See all traffic & engagement stats for keeneland.com in the past 3 months below
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Last Month Change
146.4%
Bounce Rate
42.02%
Pages per Visit
3.06
Avg Visit Duration
00:03:38
Total Visits Last 3 Months
Compare keeneland.com to:
405.3Kkeeneland.com
keeneland.com Web Traffic by Country
Which countries sent the most traffic to keeneland.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to keeneland.com - click below to discover all countries
Top Countries
United States
86.85%129%
Canada
5.75%77.86%
Colombia
2.32%
Brazil
1.07%60.63%
United Kingdom
0.79%66.66%
Others
3.22%
keeneland.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. keeneland.com's audience is 57.71% male and 42.29% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female42.29%
- Male57.71%
keeneland.com Competitors & Similar Sites
Reveal keeneland.com top alternatives and find potential or emerging competitors. churchilldowns.com is the website with the highest similarity score to keeneland.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
keeneland.com Top Traffic Sources
The top traffic source to keeneland.com is Organic Search traffic, driving 61.59% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
61.59%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demokeeneland.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to keeneland.com (Desktop, worldwide)
Organic vs. Paid
Organic99.62%
Paid0.38%
Top Keywords
keeneland$1.72keeneland race track$1.64keeneland tickets$2.64keeneland racing$1.10keeneland entries$1.942.9K OthersSee more
Total Keywords2.9K
Referral Web Traffic to keeneland.com
The top referral sites sending desktop traffic to keeneland.com.
Category Distribution
Horses
81.31%Search Engines
13.24%Music
2.22%Sports Betting
1.61%Other
1.61%Top Referrals
Links from keeneland.com to Other Websites by Traffic Share
keeneland.com is sending desktop traffic to 5 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links5
Category Distribution
Arts and Entertainment - Other
87.35%Horses
10.57%Social Media Networks
1.6%Other
0.48%
Social Media Traffic to keeneland.com
keeneland.com gets most of its social media traffic from X-twitter, followed by and (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
1
Social Network Distribution