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kw.com Website Analysis for February 2026
Search our global network of for-sale and rental listings. Connect with a local real estate professional to tour homes and understand your local market.
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Global Rank
#16,469840
Country Rank
#3,674315
Category Rank
#344
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Total Visits
2.4M
Bounce Rate
43.64%
Pages per Visit
7.44
Avg Visit Duration
00:05:39
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kw.com Traffic & Engagement Analysis
kw.com's web traffic has increased by 0.87% compared to last month. See all traffic & engagement stats for kw.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.87%
Bounce Rate
43.64%
Pages per Visit
7.44
Avg Visit Duration
00:05:39
Total Visits Last 3 Months
Compare kw.com to:
2.4Mkw.com
kw.com Web Traffic by Country
Which countries sent the most traffic to kw.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to kw.com - click below to discover all countries
Top Countries
United States
88.39%3.8%
Philippines
3.11%36.64%
Canada
1.28%34.1%
Colombia
0.62%11.09%
Nicaragua
0.58%140.6%
Others
6.02%
kw.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kw.com's audience is 42.94% male and 57.06% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female57.06%
- Male42.94%
kw.com Competitors & Similar Sites
Reveal kw.com top alternatives and find potential or emerging competitors. realtor.com is the website with the highest similarity score to kw.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
kw.com Top Traffic Sources
The top traffic source to kw.com is Direct traffic, driving 69.39% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
69.39%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demokw.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to kw.com (Desktop, worldwide)
Organic vs. Paid
Organic99.14%
Paid0.86%
Top Keywords
keller williams$1.04kw command$4.65kw command login$--keller williams realty$1.06kw$0.7842.3K OthersSee more
Total Keywords42.3K
Referral Web Traffic to kw.com
The top referral sites sending desktop traffic to kw.com.
Category Distribution
Graphics Multimedia and Web Design
25.67%Real Estate
22.84%Search Engines
9.21%Computers Electronics and Technology - Other
3.42%AI Chatbots and Tools
1.8%Other
37.05%Top Referrals
Links from kw.com to Other Websites by Traffic Share
kw.com is sending desktop traffic to 25 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Real Estate
94.37%Computers Electronics and Technology - Other
2.09%Programming and Developer Software
1.33%Streaming & Online TV
0.79%Social Media Networks
0.33%Other
1.1%
Social Media Traffic to kw.com
kw.com gets most of its social media traffic from Facebook, followed by Instagram and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
8
Social Network Distribution