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loandepot.com Website Analysis for April 2026
apply for your mortgage or refinance online with loandepot. trust the second largest non-bank lender in the country to provide you with quality mortgage lending and refinance services in all 50 states.
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Global Rank
#35,8034,092
Country Rank
#7,053868
Category Rank
#20229
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Total Visits
991.3K
Bounce Rate
19.86%
Pages per Visit
7.80
Avg Visit Duration
00:07:16
Showing Similarweb estimated data.
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loandepot.com Traffic & Engagement Analysis
loandepot.com's web traffic has decreased by 14.2% compared to last month. See all traffic & engagement stats for loandepot.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
14.2%
Bounce Rate
19.86%
Pages per Visit
7.80
Avg Visit Duration
00:07:16
Total Visits Last 3 Months
Compare loandepot.com to:
991.3Kloandepot.com
loandepot.com Web Traffic by Country
Which countries sent the most traffic to loandepot.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to loandepot.com - click below to discover all countries
Top Countries
United States
98.71%8.81%
India
0.25%89.04%
Canada
0.2%98.54%
Australia
0.12%1472%
Indonesia
0.09%5.36%
Others
0.64%
loandepot.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. loandepot.com's audience is 42.79% male and 57.21% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female57.21%
- Male42.79%
loandepot.com Competitors & Similar Sites
Reveal loandepot.com top alternatives and find potential or emerging competitors. primelending.com is the website with the highest similarity score to loandepot.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
loandepot.com Top Traffic Sources
The top traffic source to loandepot.com is Direct traffic, driving 53.88% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.88%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoloandepot.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to loandepot.com (Desktop, worldwide)
Organic vs. Paid
Organic91.92%
Paid8.08%
Top Keywords
loandepot$9.51loan depot$9.51loandepot login$5.87loandepot.com login$--loandepot payment$4.822.8K OthersSee more
Total Keywords2.8K
Referral Web Traffic to loandepot.com
The top referral sites sending desktop traffic to loandepot.com.
Category Distribution
Banking Credit and Lending
58.99%Marketplace
7.17%Real Estate
4.78%Jobs and Employment
0.49%Investing
0.41%Other
28.15%Top Referrals
Links from loandepot.com to Other Websites by Traffic Share
loandepot.com is sending desktop traffic to 12 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Education
13.16%Banking Credit and Lending
11.61%Jobs and Employment
1.64%Insurance
0.73%Programming and Developer Software
0.53%Other
72.32%
Social Media Traffic to loandepot.com
loandepot.com gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Facebook Messenger may reveal new opportunities
Social Networks
6
Social Network Distribution