oii.ox.ac.uk Website Analysis for April 2026
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Total Visits
148K
Bounce Rate
49.3%
Pages per Visit
2.50
Avg Visit Duration
00:00:57
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oii.ox.ac.uk Traffic & Engagement Analysis
oii.ox.ac.uk's web traffic has decreased by 7.41% compared to last month. See all traffic & engagement stats for oii.ox.ac.uk in the past 3 months below
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Last Month Change
7.41%
Bounce Rate
49.3%
Pages per Visit
2.50
Avg Visit Duration
00:00:57
Total Visits Last 3 Months
Compare oii.ox.ac.uk to:
148K
oii.ox.ac.uk
oii.ox.ac.uk Web Traffic by Country
Which countries sent the most traffic to oii.ox.ac.uk lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to oii.ox.ac.uk - click below to discover all countries
Top Countries
United States
27.66%14.67%
United Kingdom
26.67%20.57%
Germany
7.65%18.04%
India
5.92%21.7%
Nigeria
4.03%
Others
28.07%
oii.ox.ac.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. oii.ox.ac.uk's audience is 50.05% male and 49.95% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female49.95%
- Male50.05%
oii.ox.ac.uk Target Audience
Audience interests reveal key details on the browsing interests of oii.ox.ac.uk's visitors. oii.ox.ac.uk's audience is interested in Computers Electronics and Technology > Social Media Networks & social network.
Top Categories
Other Visited Websites
Top Topics
social networknewssocialsocial mediainternational news
oii.ox.ac.uk Competitors & Similar Sites
Reveal oii.ox.ac.uk top alternatives and find potential or emerging competitors. dec.yale.edu is the website with the highest similarity score to oii.ox.ac.uk. Find out why - Click here to Analyze all competitors
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Affinity
Category
Category rank
oii.ox.ac.uk Top Traffic Sources
The top traffic source to oii.ox.ac.uk is Organic Search traffic, driving 57% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demooii.ox.ac.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to oii.ox.ac.uk (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
oxford internet institute$--oii$0.56oii oxford$--kobi hackenburg$--researchers at oxford interpretability$--1K OthersSee more
Total Keywords1K
Referral Web Traffic to oii.ox.ac.uk
The top referral sites sending desktop traffic to oii.ox.ac.uk.
Category Distribution
Math
36.49%Universities and Colleges
35.04%Social Sciences
17.48%Other
10.99%Top Referrals
Referring Websites4
Links from oii.ox.ac.uk to Other Websites by Traffic Share
oii.ox.ac.uk is sending desktop traffic to 11 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
45.06%News & Media Publishers
21.78%Universities and Colleges
20.43%Science and Education - Other
4.25%Social Sciences
2.61%Other
5.87%
Social Media Traffic to oii.ox.ac.uk
oii.ox.ac.uk gets most of its social media traffic from X-twitter, followed by Linkedin and Youtube (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
3
Social Network Distribution