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ou.edu Website Analysis for March 2026
The University of Oklahoma
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Global Rank
#12,8931,467
Country Rank
#2,703289
Category Rank
#993
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Total Visits
3.8M
Bounce Rate
22.29%
Pages per Visit
6.88
Avg Visit Duration
00:08:53
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ou.edu Traffic & Engagement Analysis
ou.edu's web traffic has decreased by 3.39% compared to last month. See all traffic & engagement stats for ou.edu in the past 3 months below
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Last Month Change
3.39%
Bounce Rate
22.29%
Pages per Visit
6.88
Avg Visit Duration
00:08:53
Total Visits Last 3 Months
Compare ou.edu to:
3.8Mou.edu
ou.edu Web Traffic by Country
Which countries sent the most traffic to ou.edu lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ou.edu - click below to discover all countries
Top Countries
United States
95.03%5.79%
Netherlands
0.2%48.13%
Canada
0.2%13.76%
Spain
0.19%278.2%
Australia
0.15%7.7%
Others
4.22%
ou.edu Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ou.edu's audience is 44.97% male and 55.03% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.03%
- Male44.97%
ou.edu Competitors & Similar Sites
Reveal ou.edu top alternatives and find potential or emerging competitors. ouhsc.edu is the website with the highest similarity score to ou.edu. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ou.edu Top Traffic Sources
The top traffic source to ou.edu is Direct traffic, driving 52.56% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
52.56%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to ou.edu (Desktop, worldwide)
Organic vs. Paid
Organic97.04%
Paid2.96%
Top Keywords
ou$1.32ou one$4.80ou canvas$3.49university of oklahoma$3.61oklahoma university$4.0257.6K OthersSee more
Total Keywords57.6K
Referral Web Traffic to ou.edu
The top referral sites sending desktop traffic to ou.edu.
Category Distribution
Universities and Colleges
38.23%Medicine
22.57%Health - Other
10.83%Math
6.03%Marketing and Advertising
3.94%Other
18.41%Top Referrals
Links from ou.edu to Other Websites by Traffic Share
ou.edu is sending desktop traffic to 128 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
35.54%Universities and Colleges
15.22%Education
14.02%Jobs and Career - Other
8.15%Travel and Tourism - Other
2.68%Other
24.38%
Social Media Traffic to ou.edu
ou.edu gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
10
Social Network Distribution