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playtech.com Website Analysis for February 2026
Working with more than 150 operators across circa 20 regulated markets across Europe and South America, along with a newly established US presence.
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Global Rank
#265,6018,766
Country Rank
#4,0061,240
Category Rank
#66
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Total Visits
130.7K
Bounce Rate
32.54%
Pages per Visit
3.04
Avg Visit Duration
00:03:26
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playtech.com Traffic & Engagement Analysis
playtech.com's web traffic has decreased by 7.31% compared to last month. See all traffic & engagement stats for playtech.com in the past 3 months below
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Last Month Change
7.31%
Bounce Rate
32.54%
Pages per Visit
3.04
Avg Visit Duration
00:03:26
Total Visits Last 3 Months
Compare playtech.com to:
130.7Kplaytech.com
playtech.com Web Traffic by Country
Which countries sent the most traffic to playtech.com lately? Where is their core audience from? Last month Bulgaria was the top country sending desktop traffic to playtech.com - click below to discover all countries
Top Countries
Bulgaria
32.14%32.35%
Finland
11.21%30.27%
Estonia
5.11%96.01%
United States
4.77%29.24%
United Kingdom
4.58%31.19%
Others
42.17%
playtech.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences.
Age Distribution
Gender Distribution
- Female--
- Male--
playtech.com Target Audience
Audience interests reveal key details on the browsing interests of playtech.com's visitors. playtech.com's audience is interested in Computers Electronics and Technology > Search Engines & social network.
Top Categories
Other Visited Websites
Top Topics
social networksocialsocial mediavideovideo equipment
playtech.com Competitors & Similar Sites
Reveal playtech.com top alternatives and find potential or emerging competitors. 10bet.co.uk is the website with the highest similarity score to playtech.com. Find out why - Click here to Analyze all competitors
playtech.com Top Traffic Sources
The top traffic source to playtech.com is Direct traffic, driving 54.07% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
54.07%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoplaytech.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to playtech.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
playtech$2.48playtech malta$--playtech company$3.00blackjack playtech$--playtechapp$--761 OthersSee more
Total Keywords766
Referral Web Traffic to playtech.com
The top referral sites sending desktop traffic to playtech.com.
Category Distribution
Casinos
39.18%Programming and Developer Software
23.44%AI Chatbots and Tools
9.04%Jobs and Employment
7.81%Digital Marketing
3.09%Other
17.44%Top Referrals
Links from playtech.com to Other Websites by Traffic Share
playtech.com is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Programming and Developer Software
63.51%Jobs and Employment
28.63%Social Media Networks
6.89%Gambling - Other
0.96%
Social Media Traffic to playtech.com
playtech.com gets most of its social media traffic from Linkedin, followed by and (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
1
Social Network Distribution