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rtl.de Website Analysis for April 2026
Alles, was ihr braucht, auf einen Blick: Nachrichten, TV- und Streaming-Highlights, Star-News, RTL-Sportereignisse sowie Lifestyle- und Ratgeber-Informationen.
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Global Rank
#2,30136
Country Rank
#1022
Category Rank
#7
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Total Visits
22.4M
Bounce Rate
48.85%
Pages per Visit
3.44
Avg Visit Duration
00:03:14
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rtl.de Traffic & Engagement Analysis
rtl.de's web traffic has decreased by 4.8% compared to last month. See all traffic & engagement stats for rtl.de in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
4.8%
Bounce Rate
48.85%
Pages per Visit
3.44
Avg Visit Duration
00:03:14
Total Visits Last 3 Months
Compare rtl.de to:
22.4Mrtl.de
rtl.de Web Traffic by Country
Which countries sent the most traffic to rtl.de lately? Where is their core audience from? Last month Germany was the top country sending desktop traffic to rtl.de - click below to discover all countries
Top Countries
Germany
88.34%0.88%
Austria
5.85%11.5%
Switzerland
3.61%16.42%
United States
0.25%10.46%
Hungary
0.21%7.94%
Others
1.74%
rtl.de Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. rtl.de's audience is 63.06% male and 36.94% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female36.94%
- Male63.06%
rtl.de Competitors & Similar Sites
Reveal rtl.de top alternatives and find potential or emerging competitors. vox.de is the website with the highest similarity score to rtl.de. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
rtl.de Top Traffic Sources
The top traffic source to rtl.de is Direct traffic, driving 54.02% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
54.02%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to rtl.de
The top referral sites sending desktop traffic to rtl.de.
Category Distribution
Streaming & Online TV
64.51%News & Media Publishers
12.16%Dictionaries and Encyclopedias
5.54%Telecommunications
2.8%Sports - Other
2.66%Other
12.32%Top Referrals
Links from rtl.de to Other Websites by Traffic Share
rtl.de is sending desktop traffic to 40 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Arts & Entertainment
25.35%Banking Credit and Lending
19.21%Marketplace
11.78%Telecommunications
7.6%Marketing and Advertising
6.14%Other
29.93%
Social Media Traffic to rtl.de
rtl.de gets most of its social media traffic from Facebook, followed by Youtube and Instagram (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
12
Social Network Distribution