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simplicity.kiwi Website Analysis for January 2026
Switch online in two minutes to one of NZ's fastest growing KiwiSaver plans. 100% online. Kiwi-owned. Ethical index fund investing made easy.
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Global Rank
#61,62115,914
Country Rank
#26375
Category Rank
#4
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Total Visits
697.8K
Bounce Rate
23.39%
Pages per Visit
5.31
Avg Visit Duration
00:02:26
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simplicity.kiwi Traffic & Engagement Analysis
simplicity.kiwi's web traffic has increased by 23.47% compared to last month. See all traffic & engagement stats for simplicity.kiwi in the past 3 months below
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Last Month Change
23.47%
Bounce Rate
23.39%
Pages per Visit
5.31
Avg Visit Duration
00:02:26
Total Visits Last 3 Months
Compare simplicity.kiwi to:
697.8Ksimplicity.kiwi
simplicity.kiwi Web Traffic by Country
Which countries sent the most traffic to simplicity.kiwi lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to simplicity.kiwi - click below to discover all countries
Top Countries
New Zealand
90.55%30.79%
Australia
3.21%15.02%
United Kingdom
1.52%6.13%
United States
1.34%78.43%
Canada
0.61%122.2%
Others
2.77%
simplicity.kiwi Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. simplicity.kiwi's audience is 44.87% male and 55.13% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.13%
- Male44.87%
simplicity.kiwi Target Audience
Audience interests reveal key details on the browsing interests of simplicity.kiwi's visitors. simplicity.kiwi's audience is interested in Finance > Banking Credit and Lending & nz.
Top Categories
Other Visited Websites
Top Topics
nzshoppingnewsnewzealandinternational news
simplicity.kiwi Competitors & Similar Sites
Reveal simplicity.kiwi top alternatives and find potential or emerging competitors. interest.co.nz is the website with the highest similarity score to simplicity.kiwi. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
simplicity.kiwi Top Traffic Sources
The top traffic source to simplicity.kiwi is Direct traffic, driving 57.58% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57.58%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demosimplicity.kiwi Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to simplicity.kiwi (Desktop, worldwide)
Organic vs. Paid
Organic75.56%
Paid24.44%
Top Keywords
simplicity$1.83simplicity login$--simplicity kiwisaver$1.81simplicty$2.68simplicity funds$2.89759 OthersSee more
Total Keywords764
Referral Web Traffic to simplicity.kiwi
The top referral sites sending desktop traffic to simplicity.kiwi.
Category Distribution
Finance - Other
50%Other
50%
Social Media Traffic to simplicity.kiwi
The top social media networks directing traffic to simplicity.kiwi.
Social Networks
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Social Network Distribution
No Data to Display