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sumup.com Website Analysis for February 2026
SumUp permette ad attività di tutto il mondo di potenziare le vendite, offrendo loro un soluzione rapida per accettare pagamenti con carta.
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Global Rank
#7,230355
Country Rank
#1,230300
Category Rank
#122
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Total Visits
6.7M
Bounce Rate
45.01%
Pages per Visit
4.20
Avg Visit Duration
00:04:20
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sumup.com Traffic & Engagement Analysis
sumup.com's web traffic has decreased by 5.44% compared to last month. See all traffic & engagement stats for sumup.com in the past 3 months below
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Last Month Change
5.44%
Bounce Rate
45.01%
Pages per Visit
4.20
Avg Visit Duration
00:04:20
Total Visits Last 3 Months
Compare sumup.com to:
6.7Msumup.com
sumup.com Web Traffic by Country
Which countries sent the most traffic to sumup.com lately? Where is their core audience from? Last month Italy was the top country sending desktop traffic to sumup.com - click below to discover all countries
Top Countries
Italy
20.25%3.93%
France
16.07%9.51%
Germany
15.9%13.12%
United Kingdom
14.09%9.99%
Brazil
8.11%14.99%
Others
25.57%
sumup.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. sumup.com's audience is 52.19% male and 47.81% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female47.81%
- Male52.19%
sumup.com Competitors & Similar Sites
Reveal sumup.com top alternatives and find potential or emerging competitors. stripe.com is the website with the highest similarity score to sumup.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
sumup.com Top Traffic Sources
The top traffic source to sumup.com is Direct traffic, driving 61.11% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
61.11%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to sumup.com
The top referral sites sending desktop traffic to sumup.com.
Category Distribution
Hunting and Shooting
12.07%Financial Planning and Management
12.02%Accounting and Auditing
9.78%Jobs and Employment
5.3%AI Chatbots and Tools
5.05%Other
55.78%Top Referrals
Links from sumup.com to Other Websites by Traffic Share
sumup.com is sending desktop traffic to 39 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
20.27%Human Resources
8.55%Law and Government - Other
5.35%Social Media Networks
3.16%Financial Planning and Management
3.07%Other
59.6%
Social Media Traffic to sumup.com
sumup.com gets most of its social media traffic from Linkedin, followed by Facebook and Youtube (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
11
Social Network Distribution