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sunsmart.com.au Website Analysis for February 2026
sunsmart is one of the longest running – and most successful – skin cancer prevention programs in the world. jointly funded by cancer council victoria and the victorian government, we are famous for our slip! slop! slap! catch-cry, which has expanded to include seek (shade) and slide (on sunglasses).
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Global Rank
#387,80547,129
Country Rank
#10,2751,904
Category Rank
#5320
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Total Visits
108.4K
Bounce Rate
56.15%
Pages per Visit
1.42
Avg Visit Duration
00:00:33
Showing Similarweb estimated data.
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sunsmart.com.au Traffic & Engagement Analysis
sunsmart.com.au's web traffic has decreased by 27.27% compared to last month. See all traffic & engagement stats for sunsmart.com.au in the past 3 months below
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Last Month Change
27.27%
Bounce Rate
56.15%
Pages per Visit
1.42
Avg Visit Duration
00:00:33
Total Visits Last 3 Months
Compare sunsmart.com.au to:
108.4Ksunsmart.com.au
sunsmart.com.au Web Traffic by Country
Which countries sent the most traffic to sunsmart.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to sunsmart.com.au - click below to discover all countries
Top Countries
Australia
67.52%41.61%
United States
5.74%17.44%
Nigeria
5.33%27.08%
Vietnam
3.01%5.41%
India
2.12%38.69%
Others
16.27%
sunsmart.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. sunsmart.com.au's audience is 36.19% male and 63.81% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female63.81%
- Male36.19%
sunsmart.com.au Target Audience
Audience interests reveal key details on the browsing interests of sunsmart.com.au's visitors. sunsmart.com.au's audience is interested in Computers Electronics and Technology > Social Media Networks & social network.
Top Categories
Other Visited Websites
Top Topics
social networksocialsocial mediaaustraliajobs
sunsmart.com.au Competitors & Similar Sites
Reveal sunsmart.com.au top alternatives and find potential or emerging competitors. cancer.org.au is the website with the highest similarity score to sunsmart.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
sunsmart.com.au Top Traffic Sources
The top traffic source to sunsmart.com.au is Organic Search traffic, driving 65.48% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
65.48%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demosunsmart.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to sunsmart.com.au (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
uv rating melbourne$--current uv$0.63uv index$1.04uv index melbourne$1.11uv melbourne$--804 OthersSee more
Total Keywords809
Referral Web Traffic to sunsmart.com.au
The top referral sites sending desktop traffic to sunsmart.com.au.
Category Distribution
Restaurants and Delivery
33.33%Education
33.33%Other
33.33%Top Referrals
Links from sunsmart.com.au to Other Websites by Traffic Share
sunsmart.com.au is sending desktop traffic to 0 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing LinksNo Data
to Display
to Display
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Social Media Traffic to sunsmart.com.au
The top social media networks directing traffic to sunsmart.com.au.
Social Networks
--
Social Network Distribution
No Data to Display