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visma.com Website Analysis for February 2026
In-house AI product development has become feasible for most software companies due to developments within available talent, scalable infrastructure and increased data quality. But how ready are software companies on the one hand, and customers on the other, to deliver and consume AI products, respectively?
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Total Visits
8.7M
Bounce Rate
22.49%
Pages per Visit
4.82
Avg Visit Duration
00:02:25
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visma.com Traffic & Engagement Analysis
visma.com's web traffic has decreased by 8.51% compared to last month. See all traffic & engagement stats for visma.com in the past 3 months below
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Last Month Change
8.51%
Bounce Rate
22.49%
Pages per Visit
4.82
Avg Visit Duration
00:02:25
Total Visits Last 3 Months
Compare visma.com to:
8.7Mvisma.com
visma.com Web Traffic by Country
Which countries sent the most traffic to visma.com lately? Where is their core audience from? Last month Norway was the top country sending desktop traffic to visma.com - click below to discover all countries
Top Countries
Norway
33.02%7.88%
Netherlands
19.23%14.51%
Sweden
14.74%1.15%
Denmark
14.26%2.81%
Argentina
6.52%6.82%
Others
12.22%
visma.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. visma.com's audience is 57.66% male and 42.34% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female42.34%
- Male57.66%
visma.com Target Audience
Audience interests reveal key details on the browsing interests of visma.com's visitors. visma.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & til.
Top Categories
Other Visited Websites
Top Topics
tilnewsnyhetermermed
visma.com Competitors & Similar Sites
Reveal visma.com top alternatives and find potential or emerging competitors. e-conomic.com is the website with the highest similarity score to visma.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
visma.com Top Traffic Sources
The top traffic source to visma.com is Direct traffic, driving 74.68% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
74.68%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to visma.com
The top referral sites sending desktop traffic to visma.com.
Category Distribution
Jobs and Employment
17.94%Government
16.53%Programming and Developer Software
13.79%Financial Planning and Management
12.14%Computers Electronics and Technology
7.92%Other
31.69%Top Referrals
Links from visma.com to Other Websites by Traffic Share
visma.com is sending desktop traffic to 70 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
48.07%Education
15.05%Financial Planning and Management
13.62%Programming and Developer Software
5.28%Computers Electronics and Technology - Other
3.23%Other
14.76%
Social Media Traffic to visma.com
visma.com gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
11
Social Network Distribution