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whatnot.com Website Analysis for January 2026
whatnot is a social marketplace where you can discover some of your favorite products like sports cards, sneakers, luxury handbags and women’s thrift, pokémon cards and more through live auctions! download the app or shop on web.
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Global Rank
#2,221500
Country Rank
#479148
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Total Visits
14.5M
Bounce Rate
32.67%
Pages per Visit
10.92
Avg Visit Duration
00:05:20
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whatnot.com Traffic & Engagement Analysis
whatnot.com's web traffic has increased by 15.78% compared to last month. See all traffic & engagement stats for whatnot.com in the past 3 months below
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Last Month Change
15.78%
Bounce Rate
32.67%
Pages per Visit
10.92
Avg Visit Duration
00:05:20
Total Visits Last 3 Months
Compare whatnot.com to:
14.5Mwhatnot.com
whatnot.com Web Traffic by Country
Which countries sent the most traffic to whatnot.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to whatnot.com - click below to discover all countries
Top Countries
United States
81.23%9.56%
United Kingdom
7.28%25.7%
France
2.27%3.61%
Australia
1.86%3.85%
Germany
1.84%17.26%
Others
5.52%
whatnot.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. whatnot.com's audience is 57.85% male and 42.15% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female42.15%
- Male57.85%
whatnot.com Competitors & Similar Sites
Reveal whatnot.com top alternatives and find potential or emerging competitors. popmart.com is the website with the highest similarity score to whatnot.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
whatnot.com Top Traffic Sources
The top traffic source to whatnot.com is Direct traffic, driving 74.61% of desktop visits last month Organic Search is the 2nd and Social is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
74.61%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to whatnot.com
The top referral sites sending desktop traffic to whatnot.com.
Category Distribution
Coupons and Rebates
28.05%AI Chatbots and Tools
12.74%Business Services
12.71%Video Games Consoles and Accessories
4.92%Marketing and Advertising
2.9%Other
38.69%Links from whatnot.com to Other Websites by Traffic Share
whatnot.com is sending desktop traffic to 42 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Business Services
43.22%Human Resources
13.59%Search Engines
12.56%Computers Electronics and Technology - Other
8.09%Social Media Networks
3.37%Other
19.17%
Social Media Traffic to whatnot.com
whatnot.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
14
Social Network Distribution