April 2026
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Global Rank
#184,464
4,465Showing Similarweb estimated data.
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Bounce Rate
55.86%
Pages per Visit
2.28
Avg Visit Duration
00:00:55
- Company
- Wilton
- Industry
- Food and Drink > Groceries
Top 10 wilton.com Competitors
The Top 10 Sites Like wilton.com in April 2026 are ranked by their affinity to wilton.com in terms of keyword traffic, audience targeting, and market overlap
Browse hundreds of kitchen-tested baking recipes perfect for home bakers at any skill level. From bakes to candies to cookies find a new favorite recipe today!
- Company
- Sally's Baking Addiction
Global Rank
#4,144
63Bounce Rate
50.63%
Pages per Visit
2.58
Avg Visit Duration
00:03:34
Similarity Score
100%Yankee Candle® scented candles, home fragrance, car air fresheners and accessories fill any space with scent, glow, and style.
- Company
- Yankee Candle
Global Rank
#26,164
3,922Bounce Rate
41.57%
Pages per Visit
4.94
Avg Visit Duration
00:02:55
Similarity Score
92%Verify your ID, and you’ll be able to enjoy the Teacher’s Discount on every order to help buy supplies for your classrooms.
Global Rank
#1,594
12Bounce Rate
41.62%
Pages per Visit
4.67
Avg Visit Duration
00:04:25
Similarity Score
85%Set the mood in any room with aromatic Goose Creek candles and wax melts. Discover body care products made with our quality fragrances. Shop now.
- Company
- Goose Creek Candle
Global Rank
#501,123
27,947Bounce Rate
62.5%
Pages per Visit
2.52
Avg Visit Duration
00:01:39
Similarity Score
80%Browse through our exclusive brands to explore everything we bring to you available ONLY through the WebstaurantStore. Extremely fast shipping & wholesale pricing!
- Company
- WebstaurantStore
Global Rank
#3,630
374Bounce Rate
54.16%
Pages per Visit
4.31
Avg Visit Duration
00:03:35
Similarity Score
76%Interested in being part of Nordic Ware family? We are always looking for passionate and talented people to work in our factory and administrative offices located in Minneapolis, MN. Explore our job openings and find the perfect one for you!
- Company
- Nordic Ware
Global Rank
#127,554
20,207Bounce Rate
46.8%
Pages per Visit
4.57
Avg Visit Duration
00:01:39
Similarity Score
73%Get the Pura Smart Home Fragrance Diffuser starting at $34.99. Become a subscriber and save 20% monthly on your home fragrances.
- Company
- Pura
Global Rank
#39,578
9,143Bounce Rate
53.23%
Pages per Visit
3.90
Avg Visit Duration
00:02:02
Similarity Score
69%Shop DW Home richly scented, hand poured candles. Find the perfect candle to fill your space.
- Company
- - -
- Industry
- - -
Global Rank
#346,889
53,864Bounce Rate
45.34%
Pages per Visit
2.92
Avg Visit Duration
00:00:58
Similarity Score
66%Shop Scentiment® collections of scent diffusers, fragrance oils, room sprays, candles and perfumes.
- Company
- - -
- Industry
- - -
Global Rank
#53,842
699Bounce Rate
41.3%
Pages per Visit
5.13
Avg Visit Duration
00:04:21
Similarity Score
64%Afloral offers premium artificial plants and fake flowers. From silk flowers to life-like trees, discover faux-ever botanical decor. Your first order 15% off.
- Company
- - -
- Industry
- - -
Global Rank
#232,474
38,915Bounce Rate
46.72%
Pages per Visit
3.44
Avg Visit Duration
00:01:27
Similarity Score
61%wilton.com's top 5 competitors in April 2026 are: sallysbakingaddiction.com, yankeecandle.com, michaels.com, goosecreekcandle.com, and more.
According to Similarweb data of monthly visits, wilton.com’s top competitor in April 2026 is sallysbakingaddiction.com. wilton.com 2nd most similar site is yankeecandle.com, and closing off the top 3 is michaels.com.
goosecreekcandle.com ranks as the 4th most similar website to wilton.com and webstaurantstore.com ranks fifth in April 2026.
The other five competitors in the top 10 list are nordicware.com, pura.com, dwhome.com, scentiment.com, and afloral.com.