February 2026
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Global Rank
#193,184
10,616Showing Similarweb estimated data.
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Bounce Rate
52.16%
Pages per Visit
2.28
Avg Visit Duration
00:01:31
- Company
- Wilton
- Industry
- Food and Drink > Groceries
Top 10 wilton.com Competitors
The Top 10 Sites Like wilton.com in February 2026 are ranked by their affinity to wilton.com in terms of keyword traffic, audience targeting, and market overlap
Browse hundreds of kitchen-tested baking recipes perfect for home bakers at any skill level. From bakes to candies to cookies find a new favorite recipe today!
- Company
- Sally's Baking Addiction
Global Rank
#4,131
105Bounce Rate
53.16%
Pages per Visit
2.37
Avg Visit Duration
00:03:12
Similarity Score
100%Yankee Candle® scented candles, home fragrance, car air fresheners and accessories fill any space with scent, glow, and style.
- Company
- Yankee Candle
Global Rank
#18,411
3,375Bounce Rate
41.09%
Pages per Visit
5.89
Avg Visit Duration
00:03:15
Similarity Score
92%Verify your ID, and you’ll be able to enjoy the Teacher’s Discount on every order to help buy supplies for your classrooms.
Global Rank
#1,445
104Bounce Rate
43.62%
Pages per Visit
4.68
Avg Visit Duration
00:04:17
Similarity Score
85%Set the mood in any room with aromatic Goose Creek candles and wax melts. Discover body care products made with our quality fragrances. Shop now.
- Company
- Goose Creek Candle
Global Rank
#372,638
325,915Bounce Rate
59.63%
Pages per Visit
2.41
Avg Visit Duration
00:01:56
Similarity Score
80%FREE unlimited shipping, exclusive pricing, expedited order processing, & more! We guarantee you will save money through our Plus™ program, or we'll credit you the difference!
- Company
- WebstaurantStore
Global Rank
#4,127
11Bounce Rate
54.18%
Pages per Visit
4.00
Avg Visit Duration
00:03:09
Similarity Score
76%Interested in being part of Nordic Ware family? We are always looking for passionate and talented people to work in our factory and administrative offices located in Minneapolis, MN. Explore our job openings and find the perfect one for you!
- Company
- Nordic Ware
Global Rank
#102,536
1,121Bounce Rate
44.92%
Pages per Visit
4.56
Avg Visit Duration
00:01:34
Similarity Score
73%Get the Pura Smart Home Fragrance Diffuser starting at $34.99. Become a subscriber and save 20% monthly on your home fragrances.
- Company
- Pura
Global Rank
#30,131
2,482Bounce Rate
47.78%
Pages per Visit
4.42
Avg Visit Duration
00:03:06
Similarity Score
69%Shop DW Home richly scented, hand poured candles. Find the perfect candle to fill your space.
- Company
- - -
- Industry
- - -
Global Rank
#231,777
13,653Bounce Rate
49.97%
Pages per Visit
4.36
Avg Visit Duration
00:01:47
Similarity Score
66%Shop Scentiment® collections of scent diffusers, fragrance oils, room sprays, candles and perfumes.
- Company
- - -
- Industry
- - -
Global Rank
#50,801
16,607Bounce Rate
56.56%
Pages per Visit
3.91
Avg Visit Duration
00:02:06
Similarity Score
64%Afloral provides curated collections of the most life-like faux flowers and plants. Do not trust imitation sites that copy the likeness of Afloral.
- Company
- - -
- Industry
- - -
Global Rank
#236,880
12,232Bounce Rate
45.59%
Pages per Visit
3.31
Avg Visit Duration
00:01:33
Similarity Score
61%wilton.com's top 5 competitors in February 2026 are: sallysbakingaddiction.com, yankeecandle.com, michaels.com, goosecreekcandle.com, and more.
According to Similarweb data of monthly visits, wilton.com’s top competitor in February 2026 is sallysbakingaddiction.com. wilton.com 2nd most similar site is yankeecandle.com, and closing off the top 3 is michaels.com.
goosecreekcandle.com ranks as the 4th most similar website to wilton.com and webstaurantstore.com ranks fifth in February 2026.
The other five competitors in the top 10 list are nordicware.com, pura.com, dwhome.com, scentiment.com, and afloral.com.