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wistv.com Website Analysis for April 2026
WIS-TV is South Carolina’s breaking news and First Alert Weather forecast leader for Columbia, Lexington, Irmo, Sumter, Orangeburg, Newberry and the Midlands.
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Global Rank
#65,6507,656
Country Rank
#13,1381,572
Category Rank
#43256
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Total Visits
1.1M
Bounce Rate
58.5%
Pages per Visit
1.62
Avg Visit Duration
00:01:15
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wistv.com Traffic & Engagement Analysis
wistv.com's web traffic has decreased by 14.36% compared to last month. See all traffic & engagement stats for wistv.com in the past 3 months below
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Last Month Change
14.36%
Bounce Rate
58.5%
Pages per Visit
1.62
Avg Visit Duration
00:01:15
Total Visits Last 3 Months
Compare wistv.com to:
1.1Mwistv.com
wistv.com Web Traffic by Country
Which countries sent the most traffic to wistv.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to wistv.com - click below to discover all countries
Top Countries
United States
96.44%2.85%
Canada
0.27%45.17%
Brazil
0.26%12.84%
India
0.23%7.6%
United Kingdom
0.22%40.27%
Others
2.58%
wistv.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wistv.com's audience is 40.48% male and 59.52% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female59.52%
- Male40.48%
wistv.com Competitors & Similar Sites
Reveal wistv.com top alternatives and find potential or emerging competitors. wltx.com is the website with the highest similarity score to wistv.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
wistv.com Top Traffic Sources
The top traffic source to wistv.com is Direct traffic, driving 62.39% of desktop visits last month Organic Search is the 2nd and Paid Social is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
62.39%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demowistv.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to wistv.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
wistv$3.60lacey cushman$--salvation army$1.83wistv news$2.47wistv weather columbia sc$--9K OthersSee more
Total Keywords9K
Referral Web Traffic to wistv.com
The top referral sites sending desktop traffic to wistv.com.
Category Distribution
Adult
44.91%News & Media Publishers
23.59%Dictionaries and Encyclopedias
10.17%American Football
8.66%Law and Government
6.86%Other
5.81%Links from wistv.com to Other Websites by Traffic Share
wistv.com is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Streaming & Online TV
49.5%News & Media Publishers
34.49%Geriatric and Aging Care
15.44%Pets and Animals - Other
0.57%Other
<0.01%
Social Media Traffic to wistv.com
wistv.com gets most of its social media traffic from Facebook, followed by Reddit and Nextdoor (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
6
Social Network Distribution