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cigna.com Website Analysis for January 2026
Cigna Healthcare has articles and information on a wide range of insurance and Medicare topics, as well as general health and wellness and mental and emotional health articles and resources.
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Global Rank
#3,109848
Country Rank
#662188
Category Rank
#102
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Total Visits
12.8M
Bounce Rate
35.33%
Pages per Visit
6.56
Avg Visit Duration
00:05:25
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cigna.com Traffic & Engagement Analysis
cigna.com's web traffic has increased by 21.67% compared to last month. See all traffic & engagement stats for cigna.com in the past 3 months below
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Last Month Change
21.67%
Bounce Rate
35.33%
Pages per Visit
6.56
Avg Visit Duration
00:05:25
Total Visits Last 3 Months
Compare cigna.com to:
12.8Mcigna.com
cigna.com Web Traffic by Country
Which countries sent the most traffic to cigna.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to cigna.com - click below to discover all countries
Top Countries
United States
93.41%19.86%
Mexico
0.88%55.98%
India
0.87%13.17%
Spain
0.48%26.6%
Philippines
0.33%12.83%
Others
4.03%
cigna.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. cigna.com's audience is 38.61% male and 61.39% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female61.39%
- Male38.61%
cigna.com Competitors & Similar Sites
Reveal cigna.com top alternatives and find potential or emerging competitors. aetna.com is the website with the highest similarity score to cigna.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
cigna.com Top Traffic Sources
The top traffic source to cigna.com is Direct traffic, driving 66.35% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
66.35%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to cigna.com
The top referral sites sending desktop traffic to cigna.com.
Category Distribution
Health - Other
26.22%Insurance
15.25%Jobs and Employment
12.58%Computers Electronics and Technology - Other
10.29%AI Chatbots and Tools
4.03%Other
31.64%Top Referrals
Links from cigna.com to Other Websites by Traffic Share
cigna.com is sending desktop traffic to 120 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
54.39%Health - Other
24.89%Medicine
2.91%Mental Health
1.27%Banking Credit and Lending
0.92%Other
15.61%
Social Media Traffic to cigna.com
cigna.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
12
Social Network Distribution